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About the Role
The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in audience and creative strategy development, competitive research, and campaign setup, management, and reporting of programmatic media buys across various retailer media networks and DSPs. This role supports the Manager, Programmatic Commerce in maximizing retail media investment for client accounts, requiring an entrepreneurial spirit and a bias for action and problem-solving.
Responsibilities
- Manage programmatic media activations across several retailer media networks and DSPs, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment, utilizing retail bid management technologies like Pacvue, Skai, and Epsilo.
- Optimize client accounts to meet established KPIs.
- Audit and review digital creative tags for accuracy and provide guidance to the Ad Ops team on verification requirements.
- Ensure ongoing campaign compliance with GroupM guidelines and best practices.
- Prepare weekly, monthly, and quarterly campaign performance reports.
- Identify insights and optimizations using historical data and competitive research.
- Address technical issues with programmatic campaign serving.
- Understand key drivers of performance on various ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Skills
- Programmatic media activation
- Retailer media networks
- DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart)
- Campaign setup and management
- Bid recommendations
- Budgeting
- Retail bid management technologies (Pacvue, Skai, Epsilo)
- Account optimization
- KPI attainment
- Digital creative tag auditing
- Campaign compliance
- Performance reporting
- Data analysis
- Insight generation
- Competitive research
- Technical issue resolution
- Ecommerce platform understanding
- Reconciliation
- Invoicing/billing
- Trafficking
- Data mapping
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior Associate
- 2+ years of experience
Education Level
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising
- Equivalent professional work experience
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using exceptional talent, trusted data and intelligence, and world-class partnerships via the WPP Open platform.
- WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale through WPP Open and Open Intelligence, providing clients with visibility into media investment performance.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.