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About the Role
The Senior Associate, Commerce Search will assist in tactical activation and day-to-day media management of search-based activations. This role will focus on search activations across several retailer media networks and requires an understanding of each platform's search offerings. You will support the Manager, Commerce Search to maximize retail media investment for client accounts.
Responsibilities
- Manage search media activations across several retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment.
- Optimize client accounts to meet established KPIs.
- Manage and build strong relationships with client teams across Ecommerce, Retail Media, and Brand.
- Ensure ongoing campaign compliance to GroupM established guidelines and best practices.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Identify insights and optimizations utilizing historical data and competitive research.
- Address technical issues with search campaign serving.
- Understand key drivers of performance on various ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Skills
- Keyword strategy development
- Competitive research
- Campaign setup
- Campaign management
- Reporting
- Retail media networks
- Amazon
- CitrusAd
- Criteo
- The Trade Desk
- Walmart
- Pacvue
- Skai
- Epsilo
- Microsoft Office Suite
- Excel
- PowerPoint
- Outlook
Location
- US
Work Type
- Hybrid
Experience Level
- Senior Associate
- 2+ years
Education Level
- Bachelor's Degree
- Equivalent professional work experience
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.