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About the Role
The Manager, Commerce Search will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of search-based activations. You will lead keyword strategy development, competitive research, and campaign setup, management, and reporting of search media buys across various retailer media networks. This role supports the Director, Commerce Search in maximizing retail media investment for client accounts and requires an entrepreneurial spirit with a bias for action and problem-solving.
Responsibilities
- Manage a team of direct reports and their career development.
- Oversee search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
- Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
- Ensure on-going campaign compliance to GroupM established guidelines and best practices.
- Lead the incorporation of cross-channel testing and optimization strategies.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
- Address technical issues with media campaign serving.
- Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search partners.
- Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
- Experience managing a team of direct reports.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Experience with retail bid management platforms, such as Pacvue or Skai.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Skills
- Keyword strategy development
- Competitive research
- Search media buys
- Retail media networks
- Amazon
- CitrusAd
- Criteo
- The Trade Desk
- Walmart
- Pacvue
- Skai
- Epsilo
- Microsoft Office Suite
- Excel
- PowerPoint
- Outlook
- Retail commercial elements
- Media channel integration
- Commerce media trends
- Campaign management
- Campaign optimization
- Instacart
- Target
- Kroger
- Meta
- Project management
Work Type
- Hybrid
Experience Level
- 3+ years of experience in biddable performance media execution or paid ecommerce
- Experience managing a team of direct reports
Education Level
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.