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About the Role
The Manager, Programmatic Commerce will utilize retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations. You will lead audience and creative strategy development, competitive research, and campaign setup, management, and reporting of programmatic media buys across various retailer media networks and DSPs. This role supports the Director, Programmatic Commerce in maximizing retail media investment for client accounts, requiring an entrepreneurial spirit and problem-solving skills.
Responsibilities
- Manage a team of direct reports and their career development.
- Oversee programmatic media activations across several retailer media networks and DSPs.
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment.
- Maintain excellent relationships with key account stakeholders.
- Ensure on-going campaign compliance to established guidelines and best practices.
- Lead the incorporation of cross-channel testing and optimization strategies.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Synthesize key data points, identify trends, and recommend activities to maximize business results.
- Address technical issues with media campaign serving.
- Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
- Manage reconciliation, invoicing/billing, trafficking, and mapping data to internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
- Experience managing a team of direct reports.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Experience with retail bid management platforms, such as Pacvue or Skai.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Skills
- Programmatic activation
- Retail media networks
- DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.)
- Audience strategy
- Creative strategy
- Competitive research
- Campaign setup, management, and reporting
- Retail bid management technologies (Pacvue, Skai, Epsilo)
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
- Retail commercial elements (profit margin, inventory levels, forecasting, demand planning)
- Media channel integration
- Commerce media trends
- Campaign management and optimization
- Collaboration
- Project management
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 3+ years of experience in biddable performance media execution or paid ecommerce
- Experience managing a team
Education Level
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.