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About the Role
Kobalt is seeking a marketing leader to build and execute our marketing strategy from the ground up. This role involves driving demand through content, events, customer marketing, partnerships, sales enablement, and web presence, with significant ownership and a focus on execution. You will be instrumental in making Kobalt a recognized name in the financial services industry.
Responsibilities
- Build and run marketing programs that generate qualified pipeline, collaborating with Sales on target accounts, buying processes, and prospect resonance.
- Organize and manage events, including intimate customer/prospect dinners, roundtables, conferences, and industry events.
- Develop compelling customer content such as case studies, spotlights, webinars, and announcements.
- Manage Kobalt's LinkedIn presence, creating daily content, developing founder voices, and translating company activities into engaging posts.
- Collaborate with Partnerships on events, co-marketing initiatives, industry associations, and other visibility opportunities.
- Create opportunities for customer learning and community building.
- Enhance Kobalt's web presence, focusing on messaging and content, in partnership with founders.
- Measure marketing program effectiveness and use data to inform future strategies.
Requirements
- 3+ years of experience marketing a B2B product, preferably at a startup or growth-stage company.
- A strong portfolio showcasing B2B content writing, including social media, thought leadership, customer stories, and company announcements.
- Proven experience managing marketing programs end-to-end with a track record of driving demand and measurable results.
- Experience collaborating closely with Sales and Partnerships to engage prospective customers.
- Experience with field marketing, customer marketing, or events is a plus.
Skills
- Content creation
- Event management
- Customer marketing
- Partnership marketing
- Sales enablement
- Web presence management
- LinkedIn marketing
- Demand generation
- B2B marketing
- Marketing program management
- Data analysis
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Kobalt is an AI-native compliance operating system for financial institutions.
- We help banks, credit unions, and fintechs manage third-party due diligence, screen marketing collateral, and stay compliant with regulations.
- Our revenue has grown over 5x since our Series A funding.
- We serve notable clients including Chime, Upstart, and Affirm.