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About the Role
The International Product Marketing Manager partners with North America marketing, engineering, scientific, and global sales teams to develop and implement marketing strategies. This role serves as a liaison to develop and execute marketing programs with dealer partners, primarily within the Asia-Pacific (APAC) marketing channel, and may support other international channels. The role complements and supports local marketing initiatives.
Responsibilities
- Modify and adapt N.A. IPT marketing strategies and programs for international markets to drive marketing and sales results.
- Manage and monitor execution of marketing programs, collaborating with N.A. marketing, sales, scientific, and engineering teams.
- Serve as the primary marketing liaison between the N.A. IPT marketing team and international sales teams and dealers.
- Analyze and report on marketing activities and results.
- Collaborate on region/country marketing campaigns to synthesize learnings and create future strategy.
- Participate in trade shows and assist with planning and execution of the annual dealer meeting.
- Manage content, create processes, document guidelines, and share new information.
- Participate in territory-specific projects to drive business expansion and growth.
- Provide ongoing market analysis for regions/countries and make recommendations to the N.A. marketing team.
- Champion region/country marketing priorities, understanding local challenges and proposing solutions.
- Collaborate on global campaigns across key regions, synthesizing learnings and data to create future strategy.
- Keep region/country dealers and sales management updated on marketing direction.
- Develop, design, implement, and measure demand generation programs using traditional and web-based activities.
- Work with the digital marketing specialist to implement and evaluate digital and social marketing campaigns.
Requirements
- 5 – 7 years of experience in a market-based role, with 2 years in international markets.
- Market experience with medical capital equipment is strongly desired.
- Available to travel domestically and internationally up to 20 – 25%.
- Excellent project management skills with the ability to manage multiple, complex, high-priority situations.
- Ability to organize and prioritize work to meet deadlines.
- Excellent problem-solving, organizational, and analytical skills.
- Experience working with complex products, marketing channels, and strategies.
- Excellent oral communication skills for effective interaction with sales, dealers, service, and customers in international markets.
- Excellent written communication skills.
Experience Level
- 5-7 years experience
- 2 years international market experience
Education Level
- Bachelor's Degree in Marketing or Business
- MBA in Marketing is highly desirable
Salary/Compensations
- £57,800.00 - £74,800.00
Benefits
- Comprehensive and competitive benefits portfolio
- Eligible for bonus participation
About the Company
- STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention.
- WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare and life sciences products and services around the globe.
- For more information, visit www.steris.com.
Equal Opportunity
- STERIS is an Equal Opportunity Employer.
- We are committed to equal employment opportunity to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.
- We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
- The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request.
- The program may be obtained at your location’s HR Office during normal business hours.