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About the Role
This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end‑to‑end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You’ll also manage and develop junior team members in a collaborative, people‑first environment with strong growth opportunities.
Responsibilities
- Serve as the primary day‑to‑day client contact for influencer marketing initiatives
- Develop, present, and optimize influencer strategies across clients and categories
- Forecast campaign impact and KPIs, tying performance to business outcomes
- Review and guide creative concepts, messaging, and ongoing optimization
- Manage and mentor junior team members, supporting development and growth planning
- Support influencer negotiations, contracting, and legal coordination
- Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines)
- Analyze performance data and report on progress against client revenue goals
- Identify process improvements and organic growth opportunities
- Collaborate cross‑functionally across Dentsu and support new business efforts as needed
Requirements
- 3 years minimum relevant agency experience
- Proven influencer marketing and project management experience
- Hands‑on experience with platforms such as CreatorIQ, Captiv8, or similar
- Experience managing teams, budgets, and contracts
- Strong communication, organization, and prioritization skills
- Ability to manage multiple campaigns simultaneously with attention to detail
- Growth‑minded, collaborative, and accountable leadership style
- Proficiency in PowerPoint, Word, and Excel
Location
- New York
Work Type
- Hybrid
- Full time
- Permanent
Salary/Compensations
- $94,875 - $95,000
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
About the Company
- At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.