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About the Role

Reporting to the Director, Product and Channel Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for mutual fund and ETF wealth solutions for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives.

Responsibilities

Work closely with Product Management, Product Development, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals.
Develop an in-depth and ongoing knowledge of SLGI’s product line-up and overall industry trends.
Obtain a thorough understanding of SLGI’s investment product options.
Keep abreast of the competitive landscape from both an investment product offering and marketing trends perspective.
Understand how the Retail Sales teams position and promote Sun Life Global Investments solutions.
Understand how Advisors use investment products and how to position our products to those advisors.
Understand financial markets and global economic trends.
Recognize and interpret industry trends and make recommendations for strategies that support the business in achieving their goals.
Recommend marketing tactics (i.e. sales collateral, product positioning ideas, advertising, e-mail blasts, webinars, etc.).
Create, lead and manage the development and execution of all product launch marketing strategies including building the go to market strategy, aligning tactics to the strategy, building new marketing materials and landing pages (web) in collaboration with Product Management and Sales teams.
Update and fine-tune existing marketing collateral, web content and tools.
Multi-task multiple projects at the same time while ensuring timelines are met.
Create, lead and manage the development and execution of new marketing strategies for the existing product shelf.
Develop relationships with the Retail Sales team and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives.
Identify measures of success (i.e. sales, assets, requests, etc.).

Requirements

Previous experience within the financial services industry, specifically the investment area, a must.
Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales.
Mutual fund and/or ETF, marketing or product management experience required.
Excellent creative writing and communication skills.
Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies.
Excellent project management skills.
Flexible individual with creative problem-solving & strong analytical skills.
Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives.
Bachelor’s degree in Commerce, Finance, or Marketing.
Minimum 6 years of investment product marketing and/or product management experience in the financial services industry.
Previous experience as a product manager or product analyst considered an asset.
Solid understanding of investment products and specifically mutual funds and ETFs.
Completion of the CSC required.
CFA charter holder or candidate/CIM designation preferred.
Strong teamwork skills and the ability to collaborate effectively with others.
Professional & tactful in client dealings.
Keen ability to influence and accomplish work through other people and functional departments.
Ability to assimilate information from a variety of sources and make recommendations.
High proficiency in MS Office (i.e. Excel, Outlook, Word & PowerPoint).

Skills

Product marketing strategies
Product positioning
Creative writing
Communication
Project management
Problem-solving
Analytical skills
Relationship building
Teamwork
Collaboration
MS Office (Excel, Outlook, Word, PowerPoint)

Location

Remote

Work Type

Hybrid

Experience Level

Minimum 6 years of investment product marketing and/or product management experience in the financial services industry

Education Level

Bachelor’s degree in Commerce, Finance, or Marketing
Completion of the CSC required
CFA charter holder or candidate/CIM designation preferred

Salary/Compensations

80,000/80 000 - 128,000/128 000

Benefits

Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.
A collaborative and interactive team environment.
Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.
Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.

About the Company

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives.
Our values shape how we work: caring, authentic, bold, inspiring, and impactful.
We’re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Work® Canada.
We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.
We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

Equal Opportunity

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.