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About the Role
The New York Times is seeking a Marketing Designer to create full-funnel creative strategies and campaigns for their Games subscription offering. This role involves translating the value of independent journalism and lifestyle products into compelling campaigns that drive performance and engagement.
Responsibilities
- Contribute to the development and execution of conceptual, visually compelling campaigns and always-on marketing creative for Games, ensuring work supports awareness, consideration, conversion and retention goals.
- Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH, in line with The Times' brand standards.
- Translate in-product experiences and key feature benefits into clear, marketing assets that deepen engagement and drive habitual product use.
- Support the in-house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.
- Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.
- Partner with other designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.
- Work from creative briefs, participate in reviews, and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or business needs.
- Assist in creating clear, compelling presentation materials and articulate the rationale behind your design decisions to a broad group of colleagues, including leadership.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Requirements
- 5+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team, with a focus on marketing or advertising creative.
- A design portfolio that shows sharp execution and conceptual thinking across a range of touch points — including social, digital display, email, in-app and print — and demonstrates how your design choices clarify complex ideas for different audiences across the funnel.
- High proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity, with a refined aesthetic and strong attention to detail from concept through production.
- Fluency with design and motion tools such as Figma, and Adobe Creative Suite, with files that support iteration, collaboration and production.
- Hands-on motion and animation experience in After Effects.
- Comfort working cross-functionally with partners in marketing strategy, media, product design, audience insights and brand identity, and enthusiasm for collaborating on campaigns that not only look great but also perform.
- Understanding of trends in digital advertising and growth marketing, plus familiarity with the latest social media ecosystem and how brands show up in a way that feels authentic.
- A background in subscription, media or content businesses, with familiarity in how brand, product marketing, and performance media work together across the funnel.
- Experience working in video editing software and a working knowledge of on set video production for social channels.
- A belief in the value of journalism to people and society, and genuine curiosity about our work and company — ideally, you enjoy reading, watching and listening to New York Times journalism and products, and are an active player of Games.
- Interest in exploring new tools and workflows — including emerging AI production tools — to improve both efficiency and creative quality.
- B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline — or equivalent professional experience and portfolio that demonstrates comparable design training and craft.
Skills
- Graphic design
- Marketing creative
- Typography
- Layout
- Balance
- Hierarchy
- Proportion
- Color
- Emphasis
- Unity
- Figma
- Adobe Creative Suite
- After Effects
- Motion design
- Animation
- Video editing
- Video production
- Digital advertising
- Growth marketing
- Social media ecosystem
Location
- New York City headquarters
Work Type
- Hybrid
Experience Level
- 5+ years of hands-on graphic design experience
Education Level
- B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline — or equivalent professional experience and portfolio
Salary/Compensations
- $85,000—$100,000 USD
Benefits
- Medical, dental and vision benefits
- Flexible Spending Accounts (F.S.A.s)
- Company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation
- Paid sick days
- Paid parental leave
- Tuition reimbursement
- Professional development programs
- Potential for variable pay, such as an annual bonus and restricted stock
About the Company
- The mission of The New York Times is to seek the truth and help people understand the world.
- Independent journalism is at the heart of all we do as a company.
- We have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
- We focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.
- Our business strategy centers on making journalism so good that it’s worth paying for.
- The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
- We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
Equal Opportunity
- We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
- All applications will receive consideration for employment without regard to legally protected characteristics.
- The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
- Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.