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About the Role
We are seeking a Senior Public Relations Lead to join Klaviyo's Communications team. This strategic role focuses on transforming complex product and business narratives into compelling media stories, with an emphasis on corporate and product communications. You will be instrumental in developing our AI and agent story for the enterprise and repositioning Klaviyo as the leading autonomous B2C CRM. You will collaborate directly with the Head of Communications and C-suite executives, particularly the Chief Product Officer, to execute innovative storytelling strategies.
Responsibilities
- Own PR for corporate and product communications, aligning media strategy and messaging with company goals, product launches, and business milestones.
- Drive media engagement across business, tech, trade, and broadcast sectors.
- Proactively pitch stories, build media relationships, and secure coverage through creative, non-traditional methods.
- Develop executive thought leadership programs, including shaping points of view, crafting messaging, growing LinkedIn presence, and securing speaking/media opportunities for C-suite executives.
- Own and evolve Klaviyo's agent story to position the company as a leader in the agent and AI space.
- Lead data-driven narrative development by collaborating with product, marketing, and analytics teams to identify insights and create compelling media angles.
- Manage PR agency relationships in the US and Europe.
- Support and train spokespeople with message development, interview preparation, and coaching.
- Partner cross-functionally with Product Marketing, Investor Relations, Content, and Internal Comms to identify stories and ensure consistent messaging.
- Collaborate with the content team on reactive blog posts.
- Utilize and build AI tools to automate and accelerate team workflows.
Requirements
- Proven ability to secure standout coverage across top-tier business, technology, trade, and broadcast outlets.
- Deep experience partnering directly with senior executives on media opportunities, speaking engagements, messaging, and thought leadership.
- Strong ability to translate complex technical products, data, and business concepts into clear, compelling, media-ready narratives.
- Strategic and creative thinker with exceptional writing and communication skills.
- Ability to move seamlessly between strategy and hands-on execution.
- Deep understanding of how corporate and product communications intersect and ability to integrate them through storytelling.
- Strong relationship builder capable of influencing and collaborating with senior leaders, cross-functional partners, media, and external agencies.
- Comfortable operating with a high degree of ownership and autonomy in a fast-paced, evolving environment.
- Experience supporting technology, SaaS, B2B, or other high-growth companies is strongly preferred.
- Demonstrated experience developing corporate and product communications strategies, partnering with senior executives, and leading high-impact media and thought leadership programs.
Skills
- Public Relations
- Corporate Communications
- Product Communications
- Media Relations
- Storytelling
- Messaging
- Thought Leadership
- Executive Communications
- AI
- B2C CRM
- B2B
- SaaS
- Technology
- Writing
- Communication
- Relationship Building
- Collaboration
- Strategic Thinking
- Creative Thinking
- Project Management
Location
- US Locations
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
- 10+ years of relevant experience
Education Level
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience.
Salary/Compensations
- $152,000—$228,000 USD
Benefits
- Comprehensive range of health, welfare, and wellbeing benefits
- Participation in the company’s annual cash bonus plan
- Equity
- Sign-on payments
About the Company
- Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable.
- We see limitless potential for our technology to nurture personalized experiences in ecommerce and beyond.
- We are looking for ambitious and collaborative teammates who stay focused on delighting our customers.
- We provide a welcoming environment where employees are accepted as their whole selves from day one.
- AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop).
Equal Opportunity
- Klaviyo is committed to a policy of equal opportunity and non-discrimination.
- We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.