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About the Role
The Senior Manager, Customer Marketing will build and scale Airwallex’s customer advocacy engine across the Americas, turning successful customers into champions. This role involves strengthening presence on review platforms, creating customer proof, launching an executive Customer Advisory Board, and delivering customer communications to support growth. It is a hands-on, high-ownership position at the intersection of customer marketing, advocacy, content, Product Marketing, Customer Success, Sales, and revenue operations, focused on building repeatable programs and connecting customer enthusiasm to measurable outcomes.
Responsibilities
- Build a scalable advocacy program and storytelling engine that turns satisfied customers into champions and brings their stories to life as a key marketing channel.
- Work with cross functional partners to ideate and build the program from the ground up, and identify opportunities to weave customer proof points into our external narrative.
- Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas.
- Design thoughtful review-generation campaigns and translate insights into company-level proposals.
- Manage the Customer Advisory Board for strategic customers to translate their feedback into actionable recommendations, including member selection, executive sponsorship, communications, agendas, session planning, and internal and external follow-up.
- Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting.
- Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, customer story engagement, and use insights to power strategic recommendations.
Requirements
- 4 to 6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field.
- Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs.
- Proven track record of running scaled G2 or other peer-review acquisition programs that improved review volume, ratings, visibility, domain scores, or category positioning.
- Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events.
- Exceptional written and verbal communication skills, including the ability to interview customers and turn complex experiences into clear, compelling stories.
- Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion.
- Strong project management skills, with the ability to coordinate customers, vendors, approvals, and cross-functional stakeholders.
- High agency, sound judgment, and comfort working in a fast-moving, ambiguous, 0-to-1 environment.
- Ability to work from Airwallex’s San Francisco office in accordance with the team’s working model.
Skills
- Customer Marketing
- Product Marketing
- Partner Marketing
- Customer Advocacy
- Lifecycle Marketing
- B2B SaaS
- Fintech
- G2
- Trustpilot
- Gartner Peer Insights
- Capterra
- Customer Advisory Board Management
- Customer Newsletter Management
- Content Creation
- Storytelling
- Project Management
- Salesforce
- HubSpot
- Gainsight
- Marketing Automation
- Reporting
- Analytics
Location
- San Francisco, CA
Work Type
- Onsite
Experience Level
- Senior Manager
About the Company
- Airwallex is the only unified payments and financial platform for global businesses, empowering over 250,000 businesses worldwide with integrated solutions for business accounts, payments, spend management, treasury, and embedded finance.
- Founded in Melbourne, Airwallex has a team of over 2,300 employees across 27 global offices.
- The company is valued at US$11 billion and backed by investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital.
- Airwallex is building the global payments and financial platform of the future.
- The company hires successful builders with founder-like energy who want real impact, accelerated learning, and true ownership.
- The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally, operating in a hyper-growth, fast-moving fintech environment.
Equal Opportunity
- Airwallex is proud to be an equal opportunity employer.
- We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
- We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
- If you have a disability or special need that requires accommodation, please let us know.