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About the Role

CodeRabbit is seeking a VP of Growth Marketing to build and own the growth engine for finding, converting, and expanding the company's audience. This role involves setting growth strategy, building a measurable full-funnel engine, leading demand generation, and partnering with various teams to drive growth and adoption of the AI code review platform.

Responsibilities

Set the growth strategy across PLG and enterprise motions, with clear bets, targets, and operating cadence.
Build a measurable full-funnel engine: acquisition, activation, trial conversion, pipeline creation, expansion, and retention influence.
Lead demand generation across paid, organic, lifecycle, partner, community, and developer channels.
Improve the path from first product interaction to durable team adoption.
Partner with Product and Engineering on growth experiments, onboarding, pricing and packaging signals, and conversion opportunities.
Partner with Sales and Customer Success on account-based programs, pipeline quality, expansion plays, and market feedback.
Build attribution and reporting that helps the company decide where to invest—and stop investing.
Hire and develop a high-performing growth team across performance marketing, lifecycle, operations, and analytics.
Protect the brand's quality while moving quickly, ensuring marketing resonates with developers.

Requirements

10+ years in growth or demand-generation leadership, including experience owning a company-level growth number.
A track record scaling B2B SaaS, ideally with both self-serve/PLG and sales-assisted motions.
Deep fluency in lifecycle marketing, paid acquisition, conversion-rate optimization, attribution, and growth analytics.
Experience marketing technical products to developers, engineering leaders, or security/IT buyers.
Strong judgment about channel quality: understanding the difference between attention, intent, and revenue.
Experience building teams and operating systems, not just running campaigns.
Comfort working closely with product, data, sales, customer success, and executive leadership.
Clear writing and a bias for concrete claims over generic AI marketing language.
Experience in developer tools, AI infrastructure, code quality, security, or the modern SDLC (Nice to have).
Experience taking a company from strong product pull to a more mature multi-channel revenue engine (Nice to have).
Familiarity with enterprise buying cycles and technical evaluation motions (Nice to have).

Skills

Growth Marketing
Demand Generation
PLG (Product-Led Growth)
Enterprise Sales
Lifecycle Marketing
Paid Acquisition
Conversion-Rate Optimization (CRO)
Attribution Modeling
Growth Analytics
Developer Marketing
Team Building
Operating Systems Development
Brand Management
B2B SaaS
Technical Product Marketing

Location

San Francisco

Work Type

Hybrid

Experience Level

10+ years leadership experience

About the Company

CodeRabbit is the leading AI code review platform, trusted by over 17,000 customers and 150,000 open-source projects, performing over 2 million code reviews weekly.
The company focuses on creating a symbiotic partnership between developers and AI to enable fast and safe software shipping.
CodeRabbit is a fast-moving, well-funded company that recently secured $143M in Series C funding at a $1.5B valuation.
They are building Agentic Change Management, a control layer for software changes.
CodeRabbit helps engineering teams improve code review efficiency and confidence, especially as AI-generated code increases.
The company is committed to shaping the market for how developers discover, adopt, and trust AI-assisted development tools.