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About the Role
Oxford University Press's Higher Ed Marketing team is seeking a Portfolio Marketing Manager to lead marketing strategy across a portfolio of higher education disciplines, aiming to drive revenue growth, customer engagement, and market impact. This role involves shaping and executing marketing plans, collaborating with various teams, and leading a marketing team to achieve measurable results.
Responsibilities
- Develop and deliver portfolio marketing strategies that support revenue growth, customer engagement, and market impact.
- Create annual marketing plans, define KPIs, and determine the optimal mix of demand generation, sales enablement, community engagement, and author marketing activities.
- Oversee marketing initiatives and account analysis for North American schools and accounts without dedicated sales coverage, supporting revenue growth and market penetration.
- Monitor campaign performance, evaluate ROI, and continuously optimize future activity based on insights and results.
- Partner closely with Sales teams to deliver integrated, customer-focused campaigns and sales enablement initiatives.
- Represent customer and user needs within product and portfolio strategy discussions, helping shape future product development.
- Develop content strategies that enhance the customer journey across web and digital channels.
- Lead, coach, and develop a team of marketing professionals, creating a high-performance culture.
Requirements
- Strong commercial focus, strategic thinking, customer focus, and strong execution to deliver measurable business results.
- Facility working across functions, using data and insight to shape decisions, and adapting your approach to meet changing business and market needs.
- Creative problem-solving skills.
About the Company
- As the world's largest university press, Oxford University Press combines global reach with a deep understanding of local audiences.
- We are committed to publishing serious non-fiction and partnering with authors whose authority, insight, and originality illuminate the issues that shape public discourse.
- With a presence in more than 50 countries and millions of customers worldwide, OUP publishes books that inform debate, illuminate the past, and help shape the future.
- An idea championed at OUP can have truly global impact.
- Advancing Knowledge and Learning