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About the Role
Geotab is seeking a Product Marketing Intern to support go-to-market strategies, product messaging, positioning, and cross-functional initiatives. This role is ideal for individuals passionate about technology, data storytelling, and the connected transportation industry.
Responsibilities
- Support the development and execution of go-to-market strategies.
- Craft product messaging and assist with positioning.
- Assist with competitive and market research.
- Contribute to product launch initiatives.
- Create enablement materials for internal and external audiences.
- Work closely with cross-functional teams including Product Management and Sales.
- Collaborate with external vendors or partners.
- Assist in developing product messaging and positioning that resonates with key customer segments.
- Support product and feature launches by helping create internal and external enablement materials.
- Conduct competitive research and market analysis to identify industry trends and opportunities.
- Help write and edit content such as product one-pagers, pitch decks, blog posts, and web copy.
- Help with project management, ensuring deliverables are on track and notes/docs are up to date.
- Assist with tracking content and collateral creation, submitting and managing upkeep of the ticketing process.
- Support content management and the systems used to organize and distribute internal content.
- Maintain product marketing launch/release calendar.
Requirements
- Currently enrolled in a post-secondary program in Marketing, Business, Communications, or a related field.
- Excellent writing, editing, and communication skills.
- Interest in technology, IoT, SaaS, and/or the mobility space.
- Analytical mindset with the ability to interpret data and trends.
- Strong organization and project management abilities.
- Self-starter with a collaborative, team-first attitude.
- Experience with tools such as Google Workspace.
- Curiosity, adaptability, and a willingness to learn are highly valued.
- Proof of eligibility to work for the duration of the internship.
- Ability to pass a background check.
Skills
- Product messaging
- Product positioning
- Go-to-market strategies
- Competitive research
- Market analysis
- Content creation
- Project management
- Content management
- Google Workspace
Location
- Remote
- Hybrid
Work Type
- Full-time
- Internship
Experience Level
- Entry-level
Education Level
- Post-secondary program in Marketing, Business, Communications, or a related field
Salary/Compensations
- $20—$27 CAD per hour
Benefits
- Great benefits
- Fulfilling career with opportunities to innovate
- Fun and inclusive work culture
- Employee Orientation ('GEO Launch')
- Support for virtual work with cloud-based applications and collaboration tools
- Work-life balance initiatives
- Online social events, chat rooms, and gatherings
About the Company
- Geotab is a global leader in IoT and connected transportation, certified as a ‘Great Place to Work™’.
- We are a company of diverse and talented individuals working together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
- Geotab advances security, connects commercial vehicles to the internet, and provides web-based analytics to help customers manage their fleets.
- Our open platform and Geotab Marketplace offer hundreds of third-party solution options.
- We process billions of data points daily, leveraging data analytics and machine learning to improve productivity, optimize fleets, enhance driver safety, and ensure regulatory compliance.
- We foster a fast-paced, ever-changing environment where employees are encouraged to take on new tasks and activities.
- We are committed to diversity and inclusion, believing that success happens in an environment rich in diversity where people from various backgrounds can work together.
- We are committed to accommodating people with disabilities during the recruitment, assessment, and employment processes.
Equal Opportunity
- Geotab encourages applications from all qualified individuals.
- We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
- We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
- If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.