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About the Role
The Manager, Digital Acquisition is responsible for developing, managing, and executing campaigns and always-on programs to support lead generation, donor acquisition, and revenue goals. This role focuses on managing digital channels (social platforms and email marketing), onboarding donors, and overseeing the Telemarketing channel.
Responsibilities
- Support the Associate Director, Acquisition Marketing
- Collaborate with external and internal media and creative agencies and partners to develop and manage digital acquisition campaigns
- Oversee media agency to ensure optimal digital performance across all platforms
- Develop and test new acquisition strategies inclusive of A/B testing
- Collaborate with creative agencies to develop thoughtful and impactful creative assets across all portfolio channels (EM, Digital, TM/SMS)
- Partner with internal Brand team and Patient Ambassador team to coordinate approvals, input and consent related to brand governance and patient image and story use
- Prepare comprehensive marketing briefs and in-depth post reports
- Develop and manage revenue and expense forecasts
- Manage budgets and invoices related to portfolio, ensuring accuracy and efficient spends
- Generate reports, track and analyze acquisition performance
- Manage day-to-day relationships across internal stakeholders and external partners
- Stay on top of best practices, emerging trends and making recommendations of intentional innovation
- Support internal stakeholders on transfer and connection of data transfers from external platforms to internal CRM/data systems
Requirements
- University degree in business, marketing, fundraising or a related field
- 5+ years of experience in marketing or non-profit sector with a strong focus on digital programs and campaigns that have driven results
- Proven experience in developing and executing integrated campaigns across multiple channels (digital, social, email, telemarketing/SMS)
- Demonstrated ability to identify strategic business development opportunities and develop/lead such initiatives
- Strong business, data and financial acumen with advanced analytical and financial modelling experience
- Experience with results tracking, analysis and budget control reporting
- Superior communication skills in addition to well-developed presentation abilities
- Demonstrated experience managing external partners, including creative and media agencies and executional partners
- Knowledge or experience within the not-for-profit sector would be considered an asset
Location
- Hybrid
Work Type
- Permanent Full-Time
- Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday)
Experience Level
- 5+ years of experience
Education Level
- University degree in business, marketing, fundraising or a related field
Salary/Compensations
- $82,064.00 – $102,582.00
- ability to progress to a maximum of $117,970.00
Benefits
- Comprehensive benefit package (includes a flex benefit plan)
- Tuition reimbursement
- Flexible work arrangements
- Pension plan
- Birth parent/parental top up
About the Company
- SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year.
- As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world.
- As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.
- We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.
- We’re committed to attracting and retaining passionate individuals to help create a healthier future.
Equal Opportunity
- SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours.
- We aim to build awareness and skills in this area, both internally and with our partners.
- Our commitment extends to creating a safe, positive work environment.
- SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission.
- We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee.
- As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
- Candidates who require accommodation during the recruitment process should contact the People & Culture team at: recruitment@sickkidsfoundation.com