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About the Role

EDC helps Canadian businesses succeed abroad by providing them with the financial tools and expertise they need to explore new markets and reduce risks, with the goal of building a better Canada and a better world through trade.

Responsibilities

Shape and prioritize the quantitative research program in partnership with various teams to align investments with corporate priorities and decision-making needs.
Lead the evolution of client and market assessment frameworks, including brand vitality, commercial confidence index, NPS, and other survey-based metrics.
Identify opportunities to enhance research portfolios, assessment methodologies, and analytical capabilities.
Develop market sizing, segmentation, and opportunity analysis methodologies to inform strategy, economic considerations, portfolio governance, and investment decisions.
Lead end-to-end implementation of complex quantitative client and market research initiatives across multiple channels.
Program, test, and deploy surveys using the Qualtrics customer experience management platform, applying rigorous quality controls.
Develop analysis plans and apply advanced statistical techniques to enhance the credibility and utility of findings.
Analyze quantitative survey data using SPSS and other complementary tools to identify trends, segments, drivers, relationships, and opportunities.
Optimize survey design, sampling approaches, metrics, analysis methods, and integration of research and operational data.
Provide methodological guidance to external research vendors and oversee deliverable quality.
Integrate primary research, secondary research, operational data, and external market intelligence to provide a comprehensive view of clients, markets, and emerging opportunities.
Interpret complex datasets, distinguish meaningful trends, and translate statistical findings into clear, decision-support narratives and data-driven recommendations.
Analyze the client experience across customer journey stages to address key organizational questions and identify improvement opportunities.
Create and maintain dashboards and reports in Qualtrics for ongoing monitoring, stakeholder consultation, and effective dissemination of insights.
Communicate client and market insights to stakeholders and senior executives through compelling reports, presentations, and narratives.
Utilize generative AI and apply advanced analytical approaches to accelerate synthesis, trend identification, and storytelling, ensuring responsible, ethical, and high-quality use.
Build trusted partnerships with internal stakeholders to identify business objectives, translate them into researchable questions, and ensure data meets decision-maker information needs.
Influence decision-making within the organization by integrating client and market insights into strategic planning, client experience priorities, marketing decisions, program development, and organizational initiatives.
Ensure insights are interpreted and acted upon, assisting stakeholders in understanding implications, trade-offs, and recommended actions.
Discuss insights, best practices, and learnings across EDC to enhance understanding of client and market issues and foster research literacy.
Establish and uphold research standards, governance principles, definitions, and best practices to ensure methodological rigor, consistency, comparability, and responsible data use.
Advance client experience and market research practices at EDC by adopting improved methods, tools, and ways of working, and by monitoring advancements in research and analytics.
Clearly document methodologies, assumptions, limitations, findings, and stakeholder interactions to promote transparency, reusability, and continuous improvement.
Provide specialized advice, coaching, and constructive critical analysis to colleagues and partners to enhance the quality of research conducted at EDC.

Requirements

A minimum of 7 years of experience in roles with increasing responsibility focused on quantitative client analytics, market research, customer experience analysis, and marketing research, or related client-knowledge roles, including experience overseeing complex research initiatives.
A university degree in marketing research, statistics, social sciences, data science, or a related field, or an equivalent combination of relevant education and experience.
Demonstrated experience in designing and leading end-to-end quantitative research, including defining research questions, developing research instruments, designing samples, assessing data quality, selecting appropriate analysis methods, and communicating methodological limitations.
Advanced experience in quantitative data analysis using SPSS or comparable statistical software, including the use of techniques such as significance testing, regression, segmentation, weighting, driver analysis, factor analysis, predictive modeling, or choice modeling.
Proven ability to integrate primary research with operational, behavioral, secondary, or market data to generate actionable client and market insights.
Experience in developing, managing, or enhancing client, brand, market, or customer experience assessment frameworks such as NPS, brand vitality, customer journey, or longitudinal tracking programs.
Established ability to translate complex analysis into clear, actionable insights and recommendations for senior executives and non-technical audiences.
Proficiency with survey and reporting platforms like Qualtrics, including survey programming, testing, implementation, dashboard development, and ongoing reporting.
Demonstrated commitment to research rigor, ethics, data integrity, and quality assurance.
Bilingual proficiency in both official languages.
Experience in designing market sizing, segmentation, opportunity analyses, predictive modeling, or choice modeling.
Experience in establishing or enhancing research standards, best practices, and governance and documentation principles.
Experience in methodologically guiding external research vendors or partners and quality control.
Experience coaching colleagues, sharing research best practices, or building research capabilities organization-wide.
Experience in the responsible application of generative AI or other emerging analytics tools, with due consideration for ethics, privacy, quality, and data integrity.
Must meet the government security requirements.
Must be legally eligible to work in Canada at the time of application (Canadian citizens or permanent residents).

Skills

Quantitative client analytics
Market research
Customer experience analysis
Marketing research
Client knowledge
Quantitative research design
Research instrument development
Sample design
Data quality assessment
Statistical analysis
SPSS
Significance testing
Regression
Segmentation
Weighting
Driver analysis
Factor analysis
Predictive modeling
Choice modeling
Qualtrics
Dashboard development
Reporting
Generative AI
Advanced analytics

Location

Ottawa
Toronto
Mississauga
Montreal
Brossard
Laval
Calgary
Edmonton
Halifax
Vancouver

Work Type

Hybrid
Permanent

Experience Level

Senior
7+ years

Education Level

University degree in marketing research, statistics, social sciences, data science, or a related field
Equivalent combination of relevant education and experience

Salary/Compensations

$96,557 to $128,743

Benefits

Competitive compensation and benefits package
Work-life balance
Opportunity to contribute to building a better Canada and a better world through trade
Hybrid work options
Three to four weeks of vacation
A period of closure
Shortened summer Fridays
Meeting-free Fridays
Continuous learning opportunities
Training programs
Workshops
Language training
Diverse and inclusive workplace
Employment equity
Wellness initiatives
Mental health support
Fitness programs
Community investment opportunities
Relocation assistance

About the Company

At EDC, we help Canadian businesses succeed abroad by providing them with the financial tools and expertise they need to explore new markets and reduce risks.
As a Crown corporation with a financial mandate, EDC offers innovative financial solutions and expert advice to help businesses explore new markets, mitigate their risks, and grow.
The EDC Client Experience Centre of Excellence drives exporter success by ensuring client and market insights are at the heart of corporate strategy, service design, and continuous improvement.
The Centre brings together research, analytics, and experience design to create a disciplined, client-centric decision-making approach across the organization.

Equal Opportunity

Export Development Canada (EDC) is committed to fostering employment equity and building a diverse workforce.
We are committed to creating a safe and inclusive environment that respects individuals of all backgrounds, abilities, and skills.
EDC fosters a culture of inclusion and belonging where everyone has an equal opportunity to develop, grow, succeed, and reach their full potential.
We thank all applicants for their interest in a career at EDC. However, only those selected for an interview will be contacted.
Please note that qualified candidates may be considered for similar positions at this level within EDC.
EDC recognizes that disclosing the need for accommodation can be a personal matter. Please be assured that as an organization, we are committed to confidentiality and ensuring that any accommodations provided are tailored to your needs.
Our goal is to ensure you have a positive and satisfying experience throughout the recruitment process. Therefore, please do not hesitate to contact us directly for any accommodation requests at accessibility@edc.ca. We are here to help you every step of the way.