Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Manager, Marketing Analytics role.

Rezi rewrites your resume against The Walt Disney Company's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Manager, Marketing Analytics posting at The Walt Disney Company — free, in seconds.

About the Role

The Direct-To-Consumer segment of The Walt Disney Company aims to provide consumers worldwide with access to desired content on the latest platforms. Disney+ is the dedicated streaming service for content from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. This role is based in Seoul and responsible for all APAC markets, focusing on analyzing user and marketing performance data to derive insights and develop strategies that drive user acquisition, engagement, and retention.

Responsibilities

Create analysis with meaningful insights based on audience cohorts and the full customer funnel to improve performance, identify opportunities, drive acquisition and conversion, improve engagement, and reduce churn.
Analyze user behavioral data to identify patterns, uncover opportunities, and create a common understanding of how people interact with the platform and content.
Generate data-based insights to help launch impactful and effective marketing programs.
Lead campaign performance measurement across lifecycle/CRM, paid media, and other marketing channels, including attribution and media mix analysis.
Evaluate marketing spend efficiency and ROI across channels.
Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention.
Drive A/B testing strategy and analytics across marketing campaigns and product experiences, translating findings into actionable recommendations for senior stakeholders.
Measure performance and report business outcomes on a daily/weekly/monthly basis with relevant KPIs converted into insights and key action items to improve efficiency.
Align metric definitions across all services within the business with other team members.
Proactively identify opportunities to simplify, automate, and improve analytical processes and reporting infrastructure.
Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices.

Requirements

8+ years of relevant experience in a similar role, preferably within a digital business.
Demonstrated experience in and expertise in SQL.
Solid understanding of Microsoft Excel including pivot tables.
Strategic thinker with strong communication and executive presentation skills.
Understanding of paid, owned, and earned marketing channels across the funnel.
Ability to manage multiple priorities and stakeholders in a fast-moving environment.
Excellent communication skills to convey complex data findings to non-technical stakeholders.
Strong analytical and problem-solving mindset.
Results-oriented with a proactive, solutions-focused mindset.
Fluent in English and Korean.

Skills

Mathematics & statistical techniques
Analyzing large data sources
Consumer behaviors related to marketing, content development, and digital experiences
SQL
Microsoft Excel
Paid, owned, and earned marketing channels
A/B testing strategy and analytics
Communication
Executive presentation
Analytical
Problem-solving

Location

Seoul, South Korea

Work Type

Full time

Experience Level

8+ years

Education Level

Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred.

About the Company

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration.
Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success.
The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.
The Walt Disney Company’s Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.
As part of Disney’s Direct-to-Consumer (DTC) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content.
Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

Equal Opportunity

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.