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About the Role

Wild is seeking a senior marketing leader to own both performance marketing and creator-led growth. This role is crucial for scaling the company globally and maturing the acquisition function by integrating paid, influencer, and affiliate strategies for sharper measurement, higher creative craft, and stronger creator relationships.

Responsibilities

Hold accountability for Wild's performance and influencer marketing strategy and budget across all markets and channels.
Answerable for blended CAC, performance ROAS, payback and overall contribution as business-level KPIs.
Lead and develop the three teams beneath you, setting ambition, hiring, coaching Leads, and fusing the function into one connected engine.
Steer Wild's paid media strategy across Meta, TikTok, Google, YouTube and emerging channels, holding the bar on account structure, testing rigour and platform excellence.
Own senior commercial relationships with platform partners.
Steer Wild's influencer strategy end-to-end, setting the ambition for how creators drive acquisition and brand.
Own senior creator and agency relationships across all markets, signing off on significant commercial deals, and representing Wild externally in the creator community.
Back your team in building a world-class creative operating model for performance, setting the ambition for how Wild produces, tests and scales high-performing content.
Hold the bar on hit rate, TSR and creative-driven CAC.
Steer Wild's affiliates and partnerships strategy, growing the channel efficiently across all markets.
Back your team on the biggest commercial negotiations and evolve the partner portfolio as Wild enters new categories and geographies.
Champion an AI-first operating model across paid, influencer, affiliates and creative, setting the long-term vision for AI integration and holding the bar on adoption.
Build measurement maturity across paid and earned, holding accountability for the roadmap for incrementality testing, attribution and reporting.
Translate learnings into how the function invests across channels.
Connect performance and influencer decisions directly to Wild's LTV, retention, brand equity and unit economics in wider leadership conversations.
Act as a senior voice in the marketing leadership team, deputising for the CMO where needed.

Requirements

A senior marketing leader (Head of or equivalent) who has run both paid acquisition and influencer/creator functions at meaningful scale, ideally in a fast-growth consumer brand.
Evidence of meaningfully leading the other side if experience is primarily from one area.
A people leader who manages managers, with experience building and leading multi-layer teams across paid and creator marketing.
Experience developing Leads beneath you and knowing when to coach vs when to step in.
Strategic depth across paid platforms, with the ability to challenge, coach and course-correct.
A track record of managing an influencer function that drives real commercial results, not just reach.
Experience owning senior creator and agency relationships, negotiating significant commercial deals, and representing brands credibly in the creator community.
Commercially fluent at a leadership level, connecting paid and influencer decisions to LTV, retention, brand equity and unit economics.
Ability to hold your own in a boardroom conversation.
A clear point of view on how paid, influencer, affiliate and creative fit together, with experience fusing these functions or bringing them closer together.
Rigorous on measurement across paid and earned, with experience building or overseeing an incrementality testing programme.
Understanding of measurement challenges specific to influencer.
AI-forward at a function level, with experience setting the AI adoption bar for a team and embedding it into function operations.
A clear view on where AI sits across acquisition over the next two to three years.
Comfortable representing Wild externally with platforms, agencies and the creator ecosystem.

Skills

Performance Marketing
Influencer Marketing
Creator Marketing
Paid Media Strategy
Meta
TikTok
Google
YouTube
Affiliates
Partnerships
Creative Operating Model
AI-first Operating Model
Measurement Maturity
Incrementality Testing
Attribution
Reporting
Commercial Negotiation
Brand Building
LTV
Retention
Brand Equity
Unit Economics

Location

London, UK

Work Type

Hybrid
Full-time

Experience Level

Senior
Head of or equivalent

Benefits

25 days holidays + bank holidays
9 extra remote working days
Enhanced maternity, paternity & parental leave
4% Company Pension
Mental well-being support through Spill
Private healthcare through Vitality
Weekly early finishes
Social events
Annual L&D budget
Free breakfast
Free & discounted Wild products
2 x team volunteering days
2 x personal volunteering days

About the Company

Wild is a fast-growing personal care brand focused on removing single-use plastic from the bathroom.
Their refillable, natural deodorant is popular, and they have collaborations with major IPs.
Wild is now part of the Unilever family, enabling global expansion while retaining a start-up pace and ambition.

Equal Opportunity

Wild is committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work.
Diversity goes beyond visible differences and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities.
Encourages individuals from all backgrounds to apply.
Offers adjustments to help candidates perform their best in the process.