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About the Role
This role leads the development of client-facing proposals, strategic narratives, and campaign recommendation materials for the CPG portfolio. It sits at the intersection of sales, strategy, analytics, and customer success, transforming client objectives into compelling, insight-driven presentations that drive revenue growth and client engagement.
Responsibilities
- Lead strategic planning and recommendation development for client-facing proposals and presentations
- Translate client business goals into actionable media, audience, and campaign strategies
- Develop integrated strategic narratives aligned to objectives such as brand awareness, trial and acquisition, basket growth, repeat purchase, and retail conversion
- Build polished proposal decks, strategic presentations, and client recommendations during the pre-sale process
- Ensure presentations are insight-driven, visually compelling, strategically differentiated, and operationally achievable
- Develop wrap-up decks and post-campaign strategic recommendations highlighting performance insights, key learnings, future opportunities, and optimization recommendations
- Partner closely with Sales and Client Success teams throughout the pre-sale planning process
- Support RFP responses and proposal development with audience strategy, channel mix, campaign approaches, and retail/shopper insights
- Build executive-level presentations that clearly communicate strategic rationale, business impact, measurement frameworks, and growth opportunities
- Help position Inmar solutions through compelling storytelling and consultative recommendations
- Contribute to proposal differentiation and revenue growth by connecting insights to client business outcomes
- Develop audience and campaign recommendations using shopper and retailer data, behavioral insights, category intelligence, and market trends
- Recommend optimal media channels, audience segmentation, campaign structures, and retail activation approaches
- Ensure campaign recommendations align with client objectives, executional feasibility, retailer capabilities, and measurement strategies
- Identify opportunities to integrate retail media, incentives and loyalty solutions, omnichannel activation, and programmatic and social media strategies
- Own the creation and refinement of proposal decks, strategic sales presentations, wrap decks, business review presentations, and executive-level storytelling materials
- Translate complex data and strategies into clear, concise, and visually compelling narratives
- Maintain high standards for presentation quality, strategic consistency, brand alignment, and executive readiness
- Ensure recommendations are scalable, actionable, and aligned to operational realities
- Collaborate closely with Sales, Client Success, Analytics, Media Operations, Product, and Retail teams
- Align strategy, storytelling, and execution across teams
- Act as a strategic connector between client objectives and internal capabilities
- Ensure presentations and recommendations accurately reflect campaign execution, measurement, and performance expectations
Requirements
- 4 plus years of experience in client strategy, media strategy, shopper marketing, retail media, strategic planning, or account strategy
- Strong understanding of CPG industry dynamics, retail ecosystems and shopper marketing, and omnichannel campaign strategy
- Proven experience building strategic proposal decks, executive presentations, client-facing narratives, and campaign recommendation materials
- Strong ability to translate data into strategic storytelling
- Strong ability to simplify complex ideas into executive-ready recommendations
- Strong ability to build visually compelling presentations with strategic depth
- Advanced presentation and communication skills, particularly within PowerPoint or Google Slides
- Experience within retail media networks, incentive and loyalty ecosystems, and digital and programmatic media environments
- Familiarity with audience targeting and segmentation tools, incrementality and attribution measurement, and shopper and behavioral data platforms
- Experience supporting enterprise sales organizations, CPG brands and agencies, and integrated retail marketing strategies
- Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.
Skills
- Strategic planning
- Client storytelling
- Shopper and retail intelligence
- Media and campaign strategy
- Revenue enablement
- Presentation development
- Executive communication
- PowerPoint
- Google Slides
Location
- Remote
Work Type
- Full-time
Experience Level
- 4+ years
Salary/Compensations
- 58,762.13 - 97,936.88 USD Annual
Benefits
- Medical, Dental, and Vision insurance
- Basic and Supplemental Life Insurance options
- 401(k) retirement plans with company match
- Health Spending Accounts (HSA/FSA)
- Flexible time off and 11 paid holidays
- Family-building benefits, including Maternity, Adoption, and Parental Leave
- Tuition Reimbursement and certification support
- Wellness and Mental Health counseling services
- Concierge and work/life support resources
- Adoption Assistance Reimbursement
- Perks and discount programs
About the Company
- At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career.
- At Inmar, compensation reflects our belief in integrity, transparency, and the value of individual contributions.
- We remain committed to fairness and transparency across all locations.
Equal Opportunity
- We are an Equal Opportunity Employer, including disability/vets.
- Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.