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About the Role
The Senior Sales & Marketing Manager will own the strategy and execution driving membership growth and revenue for The Front and Vertical Solutions. This full-time, in-person role involves leading demand generation, guiding the sales funnel, safeguarding brand voice, and mentoring a junior designer.
Responsibilities
- Plan and execute an annual calendar of membership promotions, owning sales targets and reporting
- Drive membership growth, retention, and program participation through smart sales strategy
- Bring in new leads across digital, grassroots, partnerships, and referral channels, and move them through the pipeline
- Build and optimize data-driven marketing strategies across paid and organic channels
- Create compelling content across video, photo, web, social, newsletters, and the Pebble app
- Support marketing and content needs for Vertical Solutions and Proxy Climbing
- Own paid advertising end-to-end (Meta, Google, geo-targeted local campaigns)
- Manage lifecycle and email marketing in Customer.io, including automation, testing, and reporting
- Track performance metrics like conversion rate, CPA, growth, and churn to guide decisions
- Maintain brand consistency and quality across every touchpoint
- Mentor and develop a junior designer while improving workflows and processes
- Use AI tools thoughtfully to accelerate work while keeping human judgment at the center
Requirements
- 10–15 years of experience in sales and marketing for a membership or subscription business
- Track record of hitting growth and revenue targets
- Fluent in multi-channel marketing (paid + organic) and campaign optimization
- Hands-on experience with Customer.io or similar platforms (Iterable, Braze, HubSpot)
- Comfortable using AI tools to enhance creative and analytical workflows
- Proficient with Adobe Creative Suite, Microsoft Office, and SEO fundamentals
- Experience leading, mentoring, and growing creative teammates
- Clear communication, strong prioritization skills, and a solutions-focused approach
- Deep care for customer experience and cross-functional collaboration
- Climbing experience or a genuine interest in the climbing community (strongly preferred)
Skills
- Sales
- Marketing
- Membership Growth
- Revenue Growth
- Brand Voice
- Demand Generation
- Sales Funnel Management
- Multi-channel Marketing
- Campaign Optimization
- Data-driven Marketing
- Content Creation
- Paid Advertising
- Organic Marketing
- Email Marketing
- Customer.io
- Iterable
- Braze
- HubSpot
- AI Tools
- Adobe Creative Suite
- Microsoft Office
- SEO
- Mentoring
- Customer Experience
- Cross-functional Collaboration
Location
- South Main location
Work Type
- Full-time
- Exempt
- In-person
Experience Level
- Senior
Salary/Compensations
- $80,000–$85,000 salary OR $70,000 base + annual commission (OTE ~$100,000)
Benefits
- Full-time, salaried position
- PTO
- Medical, dental, vision, life, STD, LTD, and accident insurance
- 401(k) retirement plan
- Free gym membership
- Discounts on food and merchandise
About the Company
- The Front Climbing Club creates innovative spaces that inspire movement, creativity, and meaningful human connection.
- Our facilities are gathering places for climbers, artists, families, and the broader outdoor community.
- We value thoughtful growth, operational excellence, and people who care deeply about the experience we create together.
Equal Opportunity
- We're an equal opportunity employer that celebrates diversity and strives to create an inclusive environment for all.