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About the Role

We are seeking an entrepreneurial and commercially minded Strategy Partner to lead our London strategy function, focusing on CPG clients and overseeing packaging and brand world briefs. You will shape strategic approaches for global, regional, and local brands, translating insights into clear creative direction and driving creative excellence. This role involves collaborating with Creative Partners and Client Leadership, managing the strategy team, and contributing to the agency's commercial health and direction.

Responsibilities

Lead the strategy function for CPG clients across packaging, brand identity, brand worlds and innovation briefs.
Translate business, consumer, cultural and category challenges into focused brand and creative strategies.
Guide the development of packaging and brand world platforms that create distinctiveness, consistency and standout across physical and digital touchpoints.
Lead strategy on major accounts, shaping creative briefs and partnering with design teams to ensure strategic intent is reflected in the work.
Work closely with Client Services and Creative leads through our “Trio” approach, aligning teams around clear objectives, milestones and deliverables.
Partner with senior client stakeholders, including marketing, brand, innovation and commercial teams, to build trusted relationships and expand the agency’s remit.
Identify new business opportunities and develop strategic services that support growth across existing, new and multi-market CPG clients.
Lead high-profile pitches and proposals, demonstrating how strategy can drive stronger brand performance, packaging effectiveness and creative impact.
Oversee the casting, utilisation and development of the London strategy team, ensuring the right expertise is matched to each brief.
Champion the use of data, consumer understanding, emerging technology and AI-led tools to strengthen strategic thinking and improve the effectiveness of packaging and brand world work.
Represent the strategy department within the Internal Management Team and contribute to the commercial health, culture and direction of the London office.
Build the agency’s external reputation through thought leadership, industry engagement and participation in relevant forums, including WPP groups.

Requirements

Established brand and creative strategy leader with strong experience working with CPG, FMCG or consumer brands.
Understand how to turn business and consumer insight into distinctive brand platforms, compelling packaging strategies and connected brand worlds.
Significant experience developing strategy for consumer brands, including packaging, pack architecture, innovation, renovation, portfolio strategy or visual identity.
Ability to define the strategic foundations, distinctive assets, brand codes and principles that create coherent and ownable brand worlds.
Talent for translating complex business, consumer and category challenges into inspiring creative briefs and clear direction for design teams.
Proven ability to grow client relationships, identify opportunities, shape scopes and develop new strategic services.
Confidence and credibility to advise senior marketing, brand, innovation and commercial leaders, with excellent presentation and storytelling skills.
Strong understanding of consumer behaviour, retail and market dynamics, and how brands can create impact at shelf, online and across wider consumer touchpoints.
Vision and gravitas to lead a multidisciplinary strategy team, set high standards and create an environment where people can do their best work.
Track record of hiring, mentoring and nurturing talent, managing utilisation and creating opportunities for team members to grow.
Strong belief in the “Trio” principle and the ability to work seamlessly with Client Services and Creative leads.
Proactive approach to using data, technology and AI-led tools to make strategic and creative work more relevant, effective and competitive.
Desire to develop agency perspectives, represent the business externally and contribute to the wider CPG, branding and design industry.

Skills

CPG and packaging expertise
Brand world understanding
Creative strategy excellence
Commercial and entrepreneurial thinking
Senior stakeholder influence
Consumer and category curiosity
Inspiring leadership
Talent development
Collaborative leadership
Data and technology awareness
Reputation and thought leadership

Location

London

Work Type

Hybrid

Experience Level

Senior

Benefits

Outstanding benefits
Professional development opportunities

About the Company

At Design Bridge and Partners, part of WPP, we design brands with the power to move.
With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet.
With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit WPP.com.

Equal Opportunity

Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without regard to discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.