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About the Role
The Independent Sales Representative is responsible for managing and growing wholesale accounts within the northeast region. This role is the frontline of our wholesale business and plays a critical role in building retailer relationships, driving sell-in, and ensuring our brand is represented consistently across all partner doors. As an emerging lifestyle brand, we are looking for Sales Representatives who are hands-on, entrepreneurial, and comfortable owning their business end-to-end within their territory.
Responsibilities
- Build, maintain, and strengthen relationships with all wholesale accounts in the assigned territory
- Serve as the primary point of contact for retailers, owning the day-to-day account relationship
- Act as a brand ambassador in-market, ensuring alignment with brand standards and values
- Manage accounts according to the company’s tiering structure (Camo, Silver, Bronze)
- Drive sell-in across seasonal lines and key programs
- Ensure accounts are compliant with wholesale order requirements (Opening order minimum: $3,000, Reorder minimum: $500, Minimum per new style: 6–8 units per style, Minimum of 2 units per size ordered)
- Partner with internal teams to submit accurate orders and follow through from sell-in to fulfillment
- Manage time intentionally to balance growth of existing accounts with new business development (70% existing accounts, 30% new business prospecting)
- Identify, research, and qualify new wholesale accounts
- Conduct outbound outreach via email, phone, and social channels
- Schedule intro calls, meetings, and first appointments
- Build a healthy pipeline aligned with the brand’s distribution strategy
- Gather and share retailer feedback on product, pricing, and market trends
- Provide competitive insights and regional intelligence to sales and product teams
- Support product launches, regional events, and key selling moments as needed
Requirements
- 2–5 years of wholesale sales experience, preferably in apparel, lifestyle, outdoor, or athletic categories
- Experience managing a geographic territory (remotely) and independent retail accounts
- Strong relationship-building and consultative selling skills
- Comfortable working in a fast-paced startup environment with limited structure
- Willingness to travel regularly within assigned territory
- Strong organizational skills and ability to manage multiple accounts simultaneously
- Existing relationships and/or professional connections within the Northeast retail market
- Strong familiarity with the Northeast independent retail landscape and key specialty retailers
- Existing network of buyers, store owners, and/or retail decision-makers throughout the Northeast
- Previous experience managing or selling into a Northeast territory
Skills
- Relationship-building
- Consultative selling
- Organizational skills
- Sales execution
- Order management
- New business development
- Market feedback
- Competitive insights
Location
- Northeast region
Work Type
- Remote
- Field Sales
Experience Level
- 2-5 years
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) with employer match
- Paid maternity/paternity leave
- Paid vacation
- Paid sick time
- Generous employee discount
- Annual company offsite events
About the Company
- Emerging lifestyle brand