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About the Role
Portside is seeking a Head of Marketing to establish and lead the marketing function from its inception. This role will report to the CEO and is responsible for designing the strategy, systems, and team structure for brand, demand generation, and sales development, while improving existing operations. The ideal candidate will have experience building or scaling marketing in an early-stage B2B SaaS company and thrives with autonomy.
Responsibilities
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Requirements
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities.
- Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
- Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board.
- Bachelor's degree or equivalent work experience.
- Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator.
Skills
- Brand strategy
- Demand generation
- Sales development
- Marketing strategy
- Team building
- Systems implementation
- Reporting and performance tracking
- Multi-channel demand generation programs
- Brand positioning
- Voice and visual identity
- Website management
- PR
- Analyst relations
- Event strategy
- Pipeline management
- BDR management
- Product marketing
- Sales enablement content creation
- AI tool adoption
- CRM platforms
- Marketing automation platforms
Location
- Remote
Work Type
- Fully remote
- Full-time
Experience Level
- 8-10+ years of progressive marketing experience
Education Level
- Bachelor's degree or equivalent work experience
Salary/Compensations
- Competitive base salary
Benefits
- Generous time off policy
- Health, dental, and vision insurance
- Opportunities for professional development and career advancement
About the Company
- Dynamic, collaborative, and fast-growing work environment.