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About the Role
As a CRM Marketing Executive, you will play a key role in communicating with users about changing their car. Email and Push are pivotal channels for communicating with our users, and you will be responsible for managing campaigns from brief through to delivery. You will work closely with the commercial and marketing teams.
Responsibilities
- Traffic email campaigns through Carwow, ensuring timely briefs, correct assets, and sign-off before deployment.
- Manage the email campaign calendar, populating new briefs and updating statuses.
- Build email templates using a drag-and-drop editor in Iterable.
- Create dynamic content and A/B tests to maximize personalization and performance.
- Build customer segments in Iterable, including managing exclusions.
- Perform QA of email campaigns to ensure 100% accuracy of spelling, grammar, URLs, and targeting.
- Report on key performance metrics to the business.
- Assist with CRM programs and subscription initiatives for Carwow Studios brands (Auto Express / Evo Magazine).
Requirements
- Hands-on experience building email campaigns in a marketing platform (e.g., Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp).
- Ability to quickly learn new tools and processes with minimal supervision.
- Sharp attention to detail.
- Strong written English skills for reviewing copy and content.
- Comfortable working with data at a basic level (segments, exclusions, reporting).
Skills
- Iterable
- A/B testing
- Personalization
- Mobile Push marketing
- AI tools (Claude, ChatGPT, Gemini)
- Publishing industry
- Subscriptions industry
Location
- UK
- Germany
- Spain
- Portugal
Work Type
- Hybrid
- Remote (up to 4 weeks abroad)
Experience Level
- Entry-level to Mid-level
Salary/Compensations
- Competitive salary
Benefits
- Hybrid working (2 days from home)
- Competitive salary
- Matched pension contributions
- Share options
- Bupa Private medical and dental insurance
- Eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill (mental wellbeing partner)
- Enhanced holiday package
- 28 days annual leave
- 1 day for wedding
- 1 day off for moving house
- 30 days annual leave after third year anniversary
- 35 days annual leave after tenth year anniversary
- Option to buy 3 extra days of holiday per year
- Option to work from abroad up to 4 weeks
- Inclusive parental, partner and shared parental leave
- Fertility treatment and pregnancy loss policies
- Bubble childcare support
- Discounted nanny fees
- Up to £500/€550 home office allowance
- Generous learning and development budget
- Regular social events
About the Company
- Carwow Group is driven by a passion for getting people into the right car, building the go-to destination for car-changing.
- They have a portfolio of automotive brands including Carwow, Auto Express, evo, Driving Electric, and Car Buyer.
- Over 10 million customers have used Carwow since its inception.
- In the last year, they grew over 50% with nearly £3 billion worth of cars bought on site and £1.8 billion of cars listed for sale.
- In 2024, they acquired Autovia, doubling their audience and now have one of the largest YouTube channels globally with over 1.1 billion annual views.
- They sell 1.2 million print copies of their magazines and have an annual web content reach over 350 million.
- They are winners of the prestigious Culture 100 award, recognizing them as one of the happiest tech companies to work for.
- They recently raised $52 million in funding led by Bessemer Venture Partners to accelerate growth.
- They are pioneers, always driving for new territory and positive change, seeing possibility where others see difficulty.
- Being part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and learning fast from failures.
- Their team of 500 employees across the UK, Germany, Spain, and Portugal are revolutionizing car-changing and expanding their mission globally.
Equal Opportunity
- Diversity and inclusion is an integral part of our culture.
- Diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply.
- Recruiting decisions are made based on experience, skills, and potential, ensuring all applicants are treated fairly and equally.