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About the Role
The Associate, Paid Social role supports a growing Paid Social specialist team. The candidate will play an instrumental role in developing the offering by supporting client engagement, managing key campaign activity, and implementing the strategic vision of the account and team.
Responsibilities
- Support the setup and ongoing management of paid social campaigns across key platforms.
- Implement campaign builds based on briefs provided by the Account Manager.
- Assist with audience setup, creative trafficking, and campaign structuring.
- Execute campaign updates including bid changes, budget adjustments, and targeting refinements.
- Monitor campaign delivery and pacing, flagging issues to the Account Manager.
- Support ongoing optimisation initiatives.
- Conduct detailed QA checks across campaign builds and live activity.
- Ensure accuracy and adherence to naming conventions, structures, and best practices.
- Maintain a high level of attention to detail across all tasks.
- Support maintenance of process documentation and checklists.
- Support the creation of performance reports.
- Populate reporting templates with accurate data and metrics.
- Assist in drafting initial commentary and identifying trends.
- Escalate anomalies, risks, or opportunities to the Account Manager.
- Work closely with the Account Manager to deliver campaigns and reporting.
- Communicate task progress and updates clearly.
- Support collaboration with wider offshore teams where needed.
- Assist in preparation of materials for wider team projects and presentations.
- Deliver all assigned tasks accurately and on time.
- Follow defined workflows, templates, and processes.
- Support budget tracking and admin processes where required.
- Contribute to identifying efficiency improvements.
- Build expertise across paid social platforms and features.
- Participate in training and certification programmes (e.g., Meta Blueprint).
- Develop skills in campaign management, optimisation, and analytics.
Requirements
- Experience in digital marketing or paid social (agency or in-house preferred but not required).
- Basic knowledge of key platforms (Meta, TikTok, Snap, etc.).
- Strong attention to detail and accuracy.
- Proficiency in Excel and PowerPoint.
- Strong organisational and time management skills.
- Analytical mindset with willingness to learn.
- Strong communication skills for internal collaboration.
- Language skills.
- Other channels such as Social Media.
- Right to work in the UK.
Skills
- Paid Social
- Meta
- TikTok
- Snap
- Excel
- PowerPoint
- Campaign Management
- Optimization
- Analytics
Location
- UK
Work Type
- Hybrid
Experience Level
- Associate
- Account Executive
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
- This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.