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About the Role
This senior leadership role spans marketing, community, and commercial strategy, requiring ownership of vision and delivery. You will set the strategic direction, drive membership growth, manage commercial performance, and lead the team, reporting directly to the founder.
Responsibilities
- Own the strategic direction for Up World, building and implementing a clear 1, 3, or 5-year plan.
- Lead acquisition strategy for membership growth across partnerships, referrals, events, and content.
- Hold the P&L and connect team activities to revenue, determining appropriate spend for initiatives like paid ads.
- Line manage community and Big Up Club leads, identifying gaps, developing people, and addressing performance issues.
- Ensure the team is focused on high-impact activities, optimizing output for greater results.
Requirements
- A strong track record in brand marketing and community, with experience leading a team.
- Comfort with systems, translating creative brand thinking into operational execution for a lean team.
- Commercial fluency, including P&L understanding, pricing strategy, and connecting daily work to revenue.
- Demonstrated ability to take initiative and drive results.
- Bold strategic instincts and the confidence to voice dissenting opinions.
- Genuine curiosity about AI and automation for community operations.
- Enthusiasm for the Up World mission, ambitious marketers, start-ups, and brand building.
- A deep fascination with start-up marketing and a clear point of view on its effectiveness.
- Experience or a strong desire to build a network of start-up marketers.
Skills
- Brand Marketing
- Community Management
- Strategic Planning
- Team Leadership
- Commercial Acumen
- P&L Management
- Acquisition Strategy
- Partnerships
- Referral Programs
- Event Management
- Content Strategy
- AI and Automation
- Operational Execution
Location
- Remote
Work Type
- Part-time (3 days considered)
- Full-time
Experience Level
- Senior Leadership
Salary/Compensations
- £65,000-£75,000
Benefits
- 25 days holiday plus bank holidays
- Birthday off
- Bonus day at Christmas
- Enhanced parental leave and pay
- Monthly working from home budget
- Unlimited coaching with MoreHappi
- Full Up World membership
About the Company
- Up World is a community for ambitious start-up marketers, founded 10 years ago.
- It includes Up Club with 1,200 members, Big Up Club for Marketing Directors with over 70 members, a successful Marketing Accelerator program, and Up Fest.
- The brand is well-known, the community is deeply engaged, and the product is excellent.