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About the Role
The Sr. Lead, PR, Communications & Content works closely with the Director, Global PR, Communications & Content to develop and execute strategic communications and public relations strategies, focusing on international markets to increase brand awareness and affinity for Silversea in the UK, EMEA, AUS/NZ, and APAC. This role also supports the editorial direction and blog content for the brand’s content hub, Discover by Silversea.
Responsibilities
- Supports the development and management of global PR and Communication strategies and tactics that support Silversea’s marketing strategy.
- Regionalizes global PR strategy to establish goals and priorities in the UK, EMEA, AUS/NZ, and APAC, adapting messaging and tactics to regional nuances and media markets.
- Builds and maintains relationships with key journalists, opinion influencers, media outlets, and regional PR agencies and partners.
- Develops and executes proactive media relations strategies, including the development of media materials such as press releases, press notes, media briefings, executive talking points, and internal communications.
- Partners closely with the global PR team and Royal Caribbean Group’s Corporate Communications team on crisis and issues management.
- Partners with regional leadership teams to align communications strategies with in-market business priorities.
- Tracks, measures, and reports monthly earned media performance.
- Leads and manages PR agency and content partnership relationships, including budget management.
- Leads visiting journalist familiarization (FAM) programs.
- Supports the global PR team as needed.
- Partners closely with the Manager, Strategic Web Content on the editorial direction for the brand’s blog, Discover by Silversea.
- Builds and manages the editorial calendar for Discover by Silversea in partnership with content agencies and the Manager, Strategic Web Content, balancing brand storytelling, SEO/GEO and discoverability objectives, and timely, inspirational news content.
- Leads, edits, and approves blog content before publishing.
- Provides direction to content partners and writers, ensuring consistent quality, tone, accuracy, and brand alignment.
- Identifies content opportunities that support brand narrative objectives, including PR, paid media, and more, ensuring content and communications work in lockstep to maximize content investment and impact.
- Monitors content performance to refine content strategy.
- Operates as a senior contributor and subject-matter expert, influencing team members and partners to support regional business objectives.
- Partners closely with brand, marketing, and regional leadership to ensure consistent messaging and brand narrative globally.
- Acts as a trusted advisor to leadership on brand reputation, narrative and positioning, and media strategy.
- Manages budgets, vendors, and agency relationships as needed.
- Performs other duties as necessary.
Requirements
- 7+ years of experience in PR, communications, content, or similar roles, with experience supporting media relations efforts in international markets.
- Proven track record securing earned media coverage and managing complex press relationships with journalists across multiple regions.
- Strong editorial instincts with experience supporting content strategy or blogs, using a newsroom mentality.
- Excellent writing, editing, and storytelling skills.
- Experience managing agencies, freelancers, contractors, and junior team members.
- Highly organized, self-motivated, and capable of working with minimal direction.
- Ability to set priorities, handle multiple tasks simultaneously, and manage time effectively to meet tight deadlines.
- Ability to maintain confidentiality and exercise a high degree of tact and diplomacy at all levels of the company, as well as with external contacts.
- Proficiency with Word, Excel, PowerPoint.
Skills
- Public Relations
- Communications
- Content Strategy
- Media Relations
- Editorial Direction
- Blog Content Management
- Crisis Management
- Issues Management
- Budget Management
- Vendor Management
- Agency Management
- Storytelling
- Writing
- Editing
- SEO/GEO
- Brand Narrative
- Reputation Management
- Media Strategy
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
Experience Level
- 7+ years of experience
Education Level
- Bachelor’s degree in communications or like field
Benefits
- Competitive compensation & benefits package
- Excellent career development opportunities
About the Company
- Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality.
- All Silversea ships feature spacious, ocean-view suites with butler service, and most include private verandas.
- Ships sail pole-to-pole to over 900 destinations on all seven continents.
- Silversea has a reputation as the "World's Best" cruise line.