Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Senior Integrated Marketing Manager – Awards, Festival & Events role.
Rezi rewrites your resume against D&AD's job description. Free.
Tailor your resume to this Senior Integrated Marketing Manager – Awards, Festival & Events role.
Rezi rewrites your resume against D&AD's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Integrated Marketing Manager – Awards, Festival & Events posting at D&AD — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Integrated Marketing Manager – Awards, Festival & Events posting at D&AD — free, in seconds.
About the Role
We are seeking an experienced Senior Marketing Manager to lead integrated marketing campaigns that drive awareness, engagement, and commercial performance across D&AD's Awards, Festival, and events portfolio. This is a strategic and hands-on role for a commercially minded marketer capable of developing and executing end-to-end marketing plans to enhance brand profile, grow audiences, increase entries and ticket sales, and achieve measurable business results.
Responsibilities
- Deliver integrated marketing campaigns supporting D&AD's commercial, audience growth, and engagement objectives.
- Lead end-to-end planning, management, and delivery of campaigns for Awards, Festival, and events.
- Develop campaign plans, messaging, customer journeys, and channel activation strategies.
- Manage multiple concurrent campaigns across a varied portfolio.
- Coordinate cross-functional teams, agency partners, and suppliers.
- Implement campaign strategies and recommend optimizations based on data.
- Plan and deliver integrated marketing campaigns to drive registrations, ticket sales, and audience engagement for events.
- Develop audience-focused marketing plans for live, hybrid, and online events.
- Align marketing activity with event content, speakers, sponsors, and key milestones.
- Coordinate campaign activity across digital, content, PR, social media, email, and partner channels.
- Support event launches, program announcements, and speaker reveals with integrated marketing.
- Monitor ticket sales, registrations, and audience engagement, optimizing performance.
- Deliver post-event marketing to maximize audience retention and future participation.
- Deliver integrated digital marketing campaigns across email, paid media, social media, website, CRM, and content marketing.
- Manage campaign execution across marketing automation, CRM, and paid media platforms.
- Optimize digital campaigns, customer journeys, segmentation, and effectiveness with CRM and digital teams.
- Create website content and pages to support campaigns.
- Support audience segmentation, customer journey optimization, and marketing automation.
- Monitor campaign performance and implement improvements based on data and insights.
- Lead the development of compelling campaign messaging and content.
- Collaborate with Editorial, Design, and Creative teams to produce marketing assets.
- Ensure consistent brand positioning and tone of voice across all channels.
- Define campaign objectives, KPIs, and measurement frameworks.
- Monitor and evaluate campaign performance across channels, using data and insights for optimization.
- Deliver against agreed KPIs, including enrollments, lead generation, revenue, conversion, acquisition, retention, and engagement.
- Produce regular campaign reporting and post-campaign evaluations with insights and recommendations.
- Develop and execute co-marketing campaigns with sponsors and partners.
- Create marketing toolkits and activation plans for partners.
- Collaborate with Partnership teams to maximize campaign reach and commercial value.
- Build strong relationships across internal teams including Product, Partnerships, Sales, Content, Creative, Digital, and Operations.
- Manage external agencies and suppliers.
- Present campaign plans, results, and recommendations to senior stakeholders.
- Support other areas of the business with ad hoc tasks and projects.
Requirements
- Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organization.
- Strong experience marketing awards programs, festivals, conferences, live events, or large-scale audience-driven products.
- Proven expertise across event and digital marketing including email, paid media, social media, content marketing, and campaign optimization.
- Experience creating annual marketing plans and managing multiple complex campaigns simultaneously.
- Strong commercial mindset with experience delivering revenue and audience growth targets.
- Excellent understanding of CRM, audience segmentation, and customer lifecycle marketing.
- Experience working with marketing analytics and campaign reporting.
- Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels.
- Experience managing marketing budgets and agency relationships.
- Strong project management and stakeholder management skills.
- Excellent written communication and briefing skills.
- Strategic and commercially minded.
- Customer-focused with a strong understanding of different audience needs.
- Collaborative and relationship-driven.
- Organized, proactive, and able to manage multiple priorities.
- Curious about learning, creativity, and innovation.
- Comfortable working in a fast-paced, deadline-driven environment.
- A passion for the creative industries.
- Must provide appropriate documentation to prove eligibility to work in the UK.
Skills
- Integrated Marketing Campaigns
- Event Marketing
- Digital Marketing
- Email Marketing
- Paid Media
- Social Media Marketing
- Content Marketing
- Campaign Optimization
- CRM
- Audience Segmentation
- Customer Lifecycle Marketing
- Marketing Analytics
- Campaign Reporting
- Copywriting
- Budget Management
- Agency Management
- Project Management
- Stakeholder Management
- Written Communication
- Briefing Skills
Location
- London (Shoreditch)
Work Type
- Hybrid Working
- Full-time
Experience Level
- Senior
Salary/Compensations
- £42,000 - £52,000 per year
Benefits
- Competitive salary
- Flexible working arrangements
- Comprehensive benefits package
- Support for well-being
- Professional development support
About the Company
- D&AD is a not-for-profit creative organisation that stimulates, enables, and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events, and new talent programs.
- Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves.
- Everything D&AD does is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work.
- You’ll participate in a company culture that fosters creativity, collaboration, equity, and innovation, with an active social calendar, wellness program, DEI initiatives, and professional development support.
Equal Opportunity
- D&AD is committed to diversity, equality, equity, inclusion, and respect for all.
- Providing a work environment in which all employees are treated with fairness, respect, and dignity and which is free of discrimination, victimisation, bullying, and harassment.
- At D&AD, we are interested in every individual bringing their ‘Whole Self’ to work and this includes you!
- Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.