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About the Role
AllShore Talent is seeking an experienced Google Analytics Developer to implement, maintain, validate, and troubleshoot analytics and media-conversion tracking across digital properties for a large Adobe implementation initiative. The role requires strong Google Analytics and tag-management experience, direct experience with conversion tracking for various advertising platforms, and excellent written English for vendor communication.
Responsibilities
- Implement, maintain, and enhance Google Analytics tracking across websites and digital experiences.
- Configure and manage events, conversions, parameters, audiences, and related measurement requirements.
- Implement and maintain media-conversion tags for Meta, X, TikTok, and other advertising platforms.
- Use Google Tag Manager to configure, test, publish, and troubleshoot analytics and advertising tags.
- Translate business and media-measurement requirements into technical tracking specifications.
- Develop and maintain digital data layers and event-tracking frameworks.
- Partner with media, marketing, analytics, engineering, QA, and AdTech teams.
- Validate that conversion events are firing correctly and that data is being received accurately by analytics and advertising platforms.
- Diagnose and resolve tracking discrepancies, duplicate events, missing conversions, attribution issues, and data-quality problems.
- Coordinate directly with advertising-platform vendors to investigate and resolve technical issues.
- Communicate implementation details, questions, findings, and next steps clearly through written English.
- Create and maintain tagging documentation, measurement plans, event taxonomies, and implementation guides.
- Support privacy-conscious tracking practices, consent-management requirements, and applicable data-governance standards.
- Monitor existing implementations and provide ongoing operational support.
Requirements
- Strong hands-on experience implementing Google Analytics, preferably GA4.
- Hands-on experience with Google Tag Manager.
- Direct experience implementing media-conversion tracking for Meta and other advertising platforms.
- Experience with conversion tagging for platforms such as X, TikTok, Google Ads, LinkedIn, Pinterest, or similar media channels.
- Strong understanding of events, conversions, parameters, attribution, data layers, and tag-management architecture.
- Working knowledge of JavaScript, HTML, and browser-development tools.
- Experience testing and debugging analytics and advertising tags.
- Ability to troubleshoot tracking discrepancies and data-quality issues across multiple platforms.
- Experience translating marketing and measurement requirements into technical implementations.
- Strong written English skills, including the ability to communicate directly and professionally with advertising vendors by email.
- Ability to collaborate with distributed technical, analytics, and media teams.
- Must be located in Latin America and able to provide appropriate overlap with U.S. business hours.
- Unable to accommodate extended notice periods; must be immediately available or able to start within a short timeframe.
- Experience with Meta Pixel and Meta Conversions API.
- Experience with TikTok Pixel, Events API, and X Pixel implementation.
- Familiarity with server-side tagging or server-to-server conversion tracking.
- Experience with consent-management platforms and privacy-compliant measurement.
- Familiarity with Google Ads conversion tracking, Campaign Manager 360, or other Google Marketing Platform products.
- Experience working within an AdTech, media, advertising, or agency environment.
- Experience supporting enterprise websites, multiple brands, or multiple digital properties.
- Google Analytics or Google Marketing Platform certifications.
Skills
- Google Analytics
- Google Tag Manager
- Meta Pixel
- Meta Conversions API
- TikTok Pixel
- TikTok Events API
- X Pixel
- JavaScript
- HTML
- Browser development tools
- Server-side tagging
- Server-to-server conversion tracking
- Consent management platforms
- Google Ads conversion tracking
- Campaign Manager 360
- Google Marketing Platform products
Location
- Latin America
Work Type
- 100% remote
- Full-time
Experience Level
- Experienced professionals
- Hands-on experience
Education Level
- Google Analytics certifications
- Google Marketing Platform certifications
About the Company
- AllShore Talent is supporting a large Adobe implementation initiative.
- This is a high-priority, multi-resource engagement supporting complex Adobe implementations across enterprise environments.