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About the Role

As Associate Director, Media Planning, you will lead the development of strategic media plans and RFP/RFI responses, partnering closely with sales and cross-functional teams to deliver thoughtful, KPI-driven proposals. This role supports the UK based programmatic sales organization within the EMEA Activation team and is designed for an experienced media planner who can translate client goals into clear, actionable recommendations and communicate confidently with internal stakeholders. You will play a meaningful role in driving revenue and shaping planning approaches at a fast-growing digital advertising technology company.

Responsibilities

Lead the development of strategic media plans and proposals that support new business and account growth
Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery
Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
Guide campaign design across channels including display, video, social, email, streaming audio, CTV and DOOH
Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data
Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners
Collaborate closely with sales, analytics, partnerships, supply and other teams to ensure alignment on goals, timelines, and deliverables
Capture and share market and client feedback to inform planning approaches and product improvements
Help build and maintain proposal templates, reference materials, and best practices
Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency

Requirements

An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs, budgets, and timelines
Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines
A clear, proactive communicator who keeps stakeholders aligned and informed
Collaborative by nature and comfortable working cross-functionally with sales, analytics, strategy, and product teams
Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process
Adaptable and comfortable navigating changing requirements without sacrificing quality
Organised and effective at managing multiple priorities in a fast-paced environment
Curious about advertising trends and motivated by using data and insights to drive better outcomes
Minimum 5 years of experience in digital media planning, strategy, or online advertising
Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA)
Experience planning across multiple advertising categories and using data to inform recommendations
Advanced working knowledge of Excel and PowerPoint
Ability to work independently while contributing to a collaborative team environment

Skills

Media Planning
Strategic Planning
RFP/RFI Response Development
KPI-driven Proposals
Programmatic Sales Support
Client Goal Translation
Actionable Recommendations
Internal Stakeholder Communication
Revenue Driving
Digital Advertising Technology
Proposal Development
RFP Management
Proactive Proposal Management
Accuracy
Clarity
On-time Delivery
Media Strategy Presentation
Campaign Design Guidance
Audience Targeting
Inventory Targeting
Third-party Data Utilization
Product Expertise
Solution Expertise
Media Capability Expertise
Cross-functional Collaboration
Sales Collaboration
Analytics Collaboration
Partnerships Collaboration
Supply Chain Collaboration
Goal Alignment
Timeline Alignment
Deliverable Alignment
Market Feedback Capture
Client Feedback Capture
Planning Approach Improvement
Product Improvement
Proposal Template Building
Reference Material Maintenance
Best Practice Development
Workflow Improvement
Process Improvement
Efficiency Improvement
Consistency Improvement
Detail-oriented
Accountability
Independent Work Management
Deadline Management
Proactive Communication
Stakeholder Alignment
Stakeholder Information
Cross-functional Teamwork
Presentation Skills
Adaptability
Quality Maintenance
Priority Management
Fast-paced Environment Navigation
Advertising Trend Curiosity
Data-driven Decision Making
Insight Utilization
Digital Ad Metrics
FX Rates
Benchmarks
Analysis
Pricing Models (CPM, CPC, CPA)
Excel Proficiency
PowerPoint Proficiency
Independent Work
Collaborative Teamwork

Location

Work Type

Full-time

Experience Level

Associate Director
Minimum 5 years of experience

Benefits

Excellent medical, dental and vision coverage

About the Company

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
To learn more, go to www.zetaglobal.com.

Equal Opportunity

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
We provide a forum for employees to celebrate, support and advocate for one another.
Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/