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About the Role
Stripe is a financial infrastructure platform for businesses. Millions of companies use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. This role sits at the intersection of global and regional field teams and has a significant impact across our GTM organization, defining and leading Stripe's Platform and Marketplaces strategy through marketing activations, new programs, and cross-functional alignment.
Responsibilities
- Develop a multi-channel, regional demand generation strategy and plan to acquire SaaS Platforms and Marketplaces across EMEA.
- Collaborate with global and regional performance media experts to acquire and re-engage customers through paid media tactics.
- Land global campaigns in region to acquire and nurture leads at scale through digital content, paid placement, digital events, and targeted nurture programs.
- Develop account-based marketing strategies for named account lists.
- Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow pipeline.
- Own key business and revenue metrics for Platforms and Marketplaces across the full funnel.
- Investigate business health issues such as conversion and lead quality.
- Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management.
- Identify innovative ways to reach and engage users.
- Represent EMEA as a thought leader in campaigns and broader go-to-market strategies.
- Continually optimize for efficiency, scale for growth, and prioritize for focus.
Requirements
- 7+ years of relevant experience running marketing campaigns for enterprise-sized companies.
- Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, account based marketing, and lead management.
- Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
- Proven track record of defining and executing end-to-end, multi-channel programs with cross-functional stakeholders that deliver against funnel metrics and KPIs.
- Strong written and verbal communication skills; able to convey complex topics with simplicity.
- Superb organization and project management skills and the capacity to manage multiple complex projects at once.
- Excellent analytical skills and the ability to craft actionable insights from complex data.
- Strong ability to work cross functionally in a highly matrixed organization.
- A startup mentality with a bias to action and the ability to flex in a fast-paced environment.
- B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
- Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
- Experience at a highly dynamic, high-growth tech company or consulting firm.
Skills
- Paid media tactics
- Digital marketing strategies
- Marketing automation
- Email marketing tactics
- Account based marketing
- Lead management
- Cross-functional collaboration
- Project management
- Analytical skills
- Communication skills
Location
- EMEA
Work Type
- Full-time
Experience Level
- 7+ years relevant experience
About the Company
- Stripe is a financial infrastructure platform for businesses.
- Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
- Our mission is to increase the GDP of the internet.