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About the Role
The Senior AI Search & SEO Strategist is a key practitioner on Gen's Discoverability and Distribution team, responsible for driving visibility and authority of Gen's consumer brands across organic search, AI-powered discovery surfaces, and the open web. You'll manage the content optimization strategy of our cybersecurity and identity portfolio, shaping how Gen's websites and brands appear at a time when search systems, large language models, and AI answer engines are fundamentally changing how consumers discover information. This role requires expertise in SEO craft, content strategy, agentic workflows, and Answer Engine Optimization (AEO), understanding how LLMs synthesize information and effectively communicating strategy to build cross-functional relationships.
Responsibilities
- Partner with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
- Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
- Serve as the primary organic and AEO POC for internal and external partners, providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
- Champion SEO and AEO best practices throughout the organization, evangelizing standards across marketing, web production, product, and other internal teams.
- Manage the organic and acquisition content strategy for Gen's cybersecurity portfolio.
- Oversee content audits, URL mapping exercises, and refresh workflows to ensure clear content architecture, product-roadmap alignment, and strong organic and web performance.
- Develop detailed content briefs that guide editorial and web teams to create best-in-class landing pages.
- Work with enterprise and custom analytics tools to track and analyze web performance and LLM visibility, using data to drive optimization decisions and translate findings into editorial and digital PR activation plans.
- Own the team's monthly and quarterly SEO/AEO reporting, measuring and communicating AEO onsite and offsite initiatives and providing context and insights to inform strategy.
Requirements
- 5+ years of hands-on SEO (and AEO) experience with a strong focus on content strategy, editorial optimization, and organic performance — ideally in a tech or YMYL vertical.
- Proven track record of driving measurable organic and AI search improvements through content strategy and optimization.
- Experience creating content briefs and working with freelance writers or agency partners to ensure exceptional content execution.
- Strong analytical skills, comfortable with performance data, and able to translate insights into prioritized action plans.
- Familiarity with AEO, entity SEO, and experience optimizing content for AI-powered search surfaces.
- Deep proficiency with SEO tooling: Semrush, Ahrefs, Google Search Console, Screaming Frog, and/or equivalent platforms.
- Proficiency with Google Analytics, Adobe Analytics, Amplitude, or other analytics platforms.
- Growing fluency with (or eagerness to master) emerging enterprise LLM monitoring tools like Profound.
- Strong experience building projects and agents with Claude or ChatGPT, while remaining conscientious and capable of distinguishing signals from noise.
- Experience applying E-E-A-T and YMYL content quality standards, preferably in a rigorous editorial environment.
- Comfortable managing multiple concurrent workstreams across external agencies, internal teams, and cross-functional partners.
- Exceptional written and verbal communication skills; ability to translate complex SEO/AEO/digital marketing concepts to non-specialists and influence stakeholder decision making.
- Experience with enterprise or global/multi-brand website environments a plus.
- A positive, adaptable, and collaborative approach, able to operate effectively and flexibly without supervision.
- Highly organized and detail-oriented with an obsessive focus on results, quality, and analytical precision.
Skills
- SEO
- AEO
- Content Strategy
- Editorial Optimization
- Organic Performance
- AI Search
- LLM Visibility
- Answer Engine Optimization (AEO)
- Agentic Workflows
- Semrush
- Ahrefs
- Google Search Console
- Screaming Frog
- Google Analytics
- Adobe Analytics
- Amplitude
- Looker Studio
- Power BI
- Profound
- Claude
- ChatGPT
- E-E-A-T
- YMYL
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 5+ years
Salary/Compensations
- $165,000 USD
Benefits
- 401(k) retirement plan with company match
- Health Savings Account (HSA) funding
- Wellness and fitness reimbursement
- Sustainable home improvement allowance
- Tuition and education reimbursement
- Annual performance-based bonus
About the Company
- Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
- Our combined heritage is rooted in financial empowerment and Cyber Safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.
- Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives.
- We’re always looking for smart, fearless, high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.
- When you’re part of Gen, you’ll have the flexibility, tools, and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits, and well-being programs.
- At Gen, we are scrappy and relentlessly customer driven.
- We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities, and ideas to join our team.
- You’ll work with people who back each other, respect each other, and understand that our differences are a competitive advantage.
- Our hybrid work model (3 days in the New York office) gives us the face-to-face time to have creative conversations, hold meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.
Equal Opportunity
- Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.