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About the Role

The Senior Associate, National Video Investment is the day-to-day focal point to the account, primarily responsible for negotiating cost-efficient schedules on behalf of clients and coordinating all aspects of the buying process.

Responsibilities

Prepare reports for clients on national accounts (Tracking, GRP, Posts)
Ensure that DDS and GRP charts reflect most updated brand requirements
Communication with networks regarding client’s scheduling
Ensure that move requests have been requested and are being followed up on daily
Organize all upfront information into summary documents (i.e. “Roll-Ups”)
Analyze upfront plans, execute options and sell-off requests , negotiate scatter buys and prepare scatter buy recommendations
Ensure that allocations match flighting/$’s/GRP requirements
Prepare Monthly Spending Reports
Maintain special client related projects (i.e. Marketplace updates)
Develop and maintain relationships with network sales executives
Assist in managing expectations of clients and deliverables
Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs
Assist Supervisor in growing business opportunities within current clients
Keeps up with the latest trends in media, programming and ratings
May be responsible for informing team/client of new opportunities or issues
Participates and leads, if appropriate, face to face client and vendor meetings
Builds positive relationships with internal and external teams and sets good example for assistant level
Works with management team (Supervisor/Group Director) to develop strategies for media buys
Shares new and relevant advertising opportunities in written and verbal form to the media department
Strategizes ways to most effectively use media dollars to the greatest benefit for our clients
Assess problems and concerns in a systematic, logical and rational manner
Proactively resolve issues, know when to and to whom to escalate
Instruct and develop Assistant Buyers knowledge of television media, negotiation skills and DDS programs
Provide guidance to team members nurture/promote team environment
Assist in the training of junior team members
May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget
May be responsible for constructing and delivering accurate, honest and timely performance management documents
Capable of managing multiple deliverables and ability to seamlessly transition among them
Expresses oneself clearly and concisely in oral communications
Writes in a clear, compelling and concise manner
Organizes ideas and information logically and sequentially
Assists in the development of media presentations and tactical POVs
Develops client reports that are clear, compelling and persuasive
Ensures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Requirements

1-3 years of media buying experience, including at least 1 year at the Assistant Buyer level
Thorough understanding of the media buying process, buying department and inter-department relationships
Demonstrated ability to generate and present well-considered ideas and solutions
Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
Strong analytical skills, ability to relate results to client business objectives
Balanced ability to perform analytically and creatively
Media vendor negotiation experience
Working knowledge of DDS
Knowledge of media research terminology
Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
Advanced computer skills (MS Word, Excel, PowerPoint)

Skills

Media buying
Negotiation
Client relationship management
Reporting
Analysis
Strategic thinking
Leadership
Communication
MS Word
MS Excel
MS PowerPoint
Nielsen
@Plan
AdRelevance
DDS

Location

New York

Work Type

Full time
Permanent
Hybrid

Experience Level

Senior Associate

Education Level

Bachelor’s Degree

Salary/Compensations

$50,000 - $65,000

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

About the Company

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Equal Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.