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About the Role
As a Senior Campaign Manager, you will ensure the successful planning, coordination, and delivery of key customer engagement programs for McDonald's, focusing on structure, visibility, and operational excellence. This role enables teams to perform their best through strong organization, planning, commercial management, and operational oversight.
Responsibilities
- Coordinate delivery across multiple projects and workstreams, ensuring timelines, dependencies, and milestones are clearly understood and managed.
- Support Account Directors in developing annual and campaign plans, ensuring activity is appropriately scoped and resourced.
- Drive internal project governance, bringing visibility to program status, key decisions, and upcoming priorities.
- Facilitate project kick-offs and internal alignment sessions.
- Ensure project documentation, trackers, and ways of working remain accurate and up to date.
- Own resource planning across the Digital & Games team, identifying capacity challenges and potential conflicts.
- Work closely with team leads to support effective allocation of people and skills across programs.
- Monitor utilization levels and recommend adjustments where required.
- Provide visibility of future resource needs to support planning and recruitment decisions.
- Lead forecasting processes across programs and annual retainer.
- Monitor program budgets, burn reports, and work-in-progress balances with the team.
- Support Account Directors and Business Director with financial reporting and commercial reviews.
- Ensure billing processes are delivered accurately and on time.
- Maintain oversight of estimates, purchase orders, change requests, and financial reconciliations.
- Champion consistent delivery processes and best practice across the team.
- Ensure projects follow agreed governance, approval, and reporting processes.
- Monitor project health, identifying risks, issues, and dependencies before they impact delivery.
- Support teams in creating mitigation plans and escalating issues appropriately.
- Coordinate post-project reviews and capture learnings to continuously improve delivery standards.
- Drive improvements to team processes, tools, and ways of working.
- Identify opportunities to streamline project delivery and increase efficiency across the team.
- Create and maintain operational frameworks, templates, and documentation.
- Support the implementation and adoption of AI, automation, and new operational capabilities.
- Help embed a culture of continuous improvement and knowledge sharing.
- Build strong working relationships across Account Management, Strategy, Project Management, Operations, Finance, and Creative teams.
- Act as a central coordination point for internal stakeholders.
- Ensure information is communicated clearly and consistently across teams.
- Support senior leaders with reporting, project status updates, and business planning activities.
Requirements
- Strong experience in campaign, program, project, or operations management within a fast-paced agency environment.
- Proven ability to coordinate multiple projects, workstreams, and stakeholders simultaneously, maintaining oversight of priorities, timelines, and dependencies.
- Experience in resource planning, forecasting, and utilization management across teams.
- Strong commercial awareness, with experience managing budgets, financial reporting, invoicing processes, and work-in-progress tracking.
- Experience implementing and maintaining robust project governance, delivery processes, and ways of working.
- Excellent organizational skills and attention to detail, with the ability to bring structure and clarity to complex programs.
- Strong stakeholder management skills, with the confidence to work effectively across Client Services, Strategy, Creative, Operations, Finance, and Delivery teams.
- Ability to identify risks, dependencies, and delivery challenges early, and drive appropriate actions and resolutions.
- A proactive and solution-oriented mindset, with a passion for improving processes, driving efficiency, and enabling teams to perform at their best.
- Excellent written, verbal, and presentation skills, with the ability to translate complex information into clear and actionable updates.
- Strong IT skills, including Microsoft Outlook, Excel, PowerPoint, and Word, alongside experience using project management, resource planning, and reporting tools.
- Knowledge of the FMCG, retail, and customer engagement landscape.
- A collaborative approach and a willingness to support and coach others in delivering operational excellence.
- Interest in leveraging AI and emerging technologies to improve ways of working and team effectiveness.
Skills
- Campaign management
- Program management
- Project management
- Operations management
- Resource planning
- Forecasting
- Utilization management
- Commercial management
- Financial reporting
- Budget management
- Invoicing
- Work-in-progress tracking
- Project governance
- Delivery processes
- Stakeholder management
- Risk identification
- Dependency management
- Process improvement
- Efficiency driving
- Microsoft Outlook
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Project management tools
- Resource planning tools
- Reporting tools
- FMCG knowledge
- Retail knowledge
- Customer engagement landscape knowledge
- AI and emerging technologies
- Collaboration
- Coaching
Location
- UK & ROI
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Degree level (or equivalent professional experience)
About the Company
- tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands.
- With 1,200+ employees across 26 countries, tms offers solutions from inspiration and innovation to category management and delivery.
- Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, tms engages with over 110 million customers daily for clients including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
- tms is a place where you can achieve great things and be recognized as the best.
- Authenticity and diversity are critical elements of tms's business, realized through access and equity for all.
- tms fosters a culture of inclusion and belonging and aspires to be ever-evolving.
- tms believes in preparing, developing, training, and investing in people from day one so they are ready for their next challenge.