Director of Marketing - Enterprise Solutions at Abbott Construction | NY, US | Rezi

Director of Marketing - Enterprise Solutions at Abbott Construction

Director of Marketing - Enterprise Solutions

Abbott Construction · NY, US

5 days ago

Director of Marketing - Enterprise Solutions

Abbott Construction · NY, US

6 days ago
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About the Role

The Enterprise Solutions team at STO Building Group is seeking a proactive Marketing Director to transform business objectives into measurable marketing results. This role will sharpen the team's position, enhance storytelling, elevate brand presence, and drive success in a sophisticated client market. You will collaborate with leadership, business development, and marketing teams across the organization, shaping strategy, content, major pursuits, and campaigns to build a differentiated brand and support growth.

Responsibilities

  • Develop and own the marketing strategy for Enterprise Solutions, ensuring brand consistency.
  • Partner with leadership and business development to align marketing initiatives with growth goals.
  • Serve as a strategic advisor on brand positioning, market differentiation, and competitive messaging.
  • Act as brand steward for Enterprise Solutions across the STOBG platform.
  • Build and manage a KPI framework to measure marketing effectiveness.
  • Develop storytelling themes, positioning statements, and messaging frameworks.
  • Oversee thought leadership content creation (bylines, case studies, podcasts, white papers).
  • Guide visual and verbal brand identity across all formats.
  • Lead marketing strategy and execution for RFP/RFQ pursuits.
  • Develop and maintain a library of reusable proposal content and project assets.
  • Lead interview/presentation preparation and coaching for pursuit teams.
  • Conduct debriefs to capture lessons learned and improve pursuit strategies.
  • Track pursuit metrics to inform resource allocation and go/no-go decisions.
  • Design and lead go-to-market campaigns for strategic initiatives.
  • Define target audience segments and craft tailored campaign narratives.
  • Set and track campaign-level KPIs.
  • Own external communications strategy, including press releases, media relations, and award submissions.
  • Develop and maintain messaging platforms and talking points for executives.
  • Develop internal campaigns and content to reinforce culture and business narrative.
  • Partner with Client Experience Manager on communications and events for client engagement.
  • Own paid and organic social strategy, including budget allocation and targeting.
  • Develop and maintain a content calendar balancing various content types.
  • Manage the Enterprise Solutions website content strategy and analytics.
  • Oversee email marketing programs, including segmentation, automation, and nurture sequences.
  • Track digital performance metrics and translate results into actionable recommendations.
  • Guide employee advocacy and executive thought-leadership on social channels.
  • Stay current on emerging digital marketing tools and platforms.
  • Build and manage a team of marketing coordinators and/or designers.
  • Manage external agency and freelance relationships.

Requirements

  • 8–12+ years of progressive B2B marketing experience.
  • At least 3–5+ years in a leadership role.
  • Bachelor’s degree in marketing, communications, or related field.
  • High proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom).
  • Proficiency in web-based tools and Microsoft Office (Outlook, Word, Excel, PowerPoint).
  • Ability to create and manage graphic design assets.
  • Familiarity with CRM systems (e.g., Salesforce).
  • Familiarity with marketing automation tools (e.g., OpenAsset, Cosential, Monday.com).
  • Experience in A/E/C, real estate, or professional services/technical B2B sector is a plus.
  • Proven track record developing winning proposals and qualifications materials.
  • Strong writing and editing skills; ability to translate technical detail into client-facing narrative.
  • Experience building and reporting on marketing KPIs in a long-cycle B2B sales environment.
  • Demonstrated experience planning and executing go-to-market campaigns.
  • Hands-on experience with external communications/PR and internal/employee communications.
  • Proficiency in digital marketing tools and platforms (website CMS/analytics, email/marketing automation, paid social, SEO/SEM fundamentals).
  • Comfort working across multiple brands with varying stakeholder needs.

Skills

  • Marketing Strategy
  • Brand Management
  • Content Development
  • Creative Direction
  • Proposal Management
  • Digital Marketing
  • Social Media Strategy
  • Email Marketing
  • SEO/SEM
  • Analytics
  • Team Management
  • Adobe Creative Suite
  • Microsoft Office Suite
  • CRM Systems
  • Marketing Automation Tools

Location

  • New York City

Work Type

  • Full-time

Experience Level

  • 8-12+ years of B2B marketing experience
  • 3-5+ years in a leadership role

Education Level

  • Bachelor's degree in marketing, communications, or related field

Salary/Compensations

  • $140K-165K annually
  • Eligible for a discretionary bonus

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • 401(k) retirement plan with employer match
  • Life & AD&D Insurance
  • Long-term Disability Insurance
  • Short-term Disability Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Hospital Indemnity Insurance
  • Home & Auto Insurance
  • Family Support
  • Pre-tax Paid Parking/Public Transportation
  • Paid time off: 2 Weeks for Non-Exempt and Three Weeks for Exempt
  • Time Away Benefits
  • 8 Paid Holidays
  • Group Legal
  • Employee Stock Purchase Plan
  • Identity Theft Protection
  • Pet Insurance
  • Employee Assistance Program

About the Company

  • STO Building Group (STOBG) provides a complete range of construction services, from site selection analysis, design constructability review and aesthetic enhancements to interior fit-outs, new building construction, and building infrastructure upgrades and modernization.
  • The STO Building Group family of companies includes over 4,000 employees located in offices throughout the US, Canada, UK, and Ireland.
  • We partner with our clients to imagine, execute, and realize their vision.

Equal Opportunity

  • We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.