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About the Role
As the Paid Media & Performance Marketing Manager, you'll drive audience growth, ticket sales, and commercial performance across Legends Global's portfolio of iconic arenas and theatres. You will connect fans with live experiences, grow audience insights, and maximize return on marketing investment through data-driven paid media and social campaigns. This is a hands-on role for a tech-savvy marketer focused on building, optimizing, and analyzing campaigns in a fast-paced environment, working closely with venue, marketing, and commercial teams to elevate campaign performance and deliver measurable business results.
Responsibilities
- Manage Meta ads, Google Ads, Bing Ads, LinkedIn Ads, and TikTok Ads accounts to drive ticket sales, venue hire revenue, ROI, CPA, and ROAS across the UK venue portfolio.
- Serve as the in-house paid media expert, handling campaign builds, audience targeting, tracking, pixels, attribution, A/B testing, and optimization.
- Lead the transition from agency-led activity to a best-in-class internal paid media function.
- Implement pixels via GTM or instruct developers.
- Drive audience growth through CRM audience building, remarketing strategies, lead generation campaigns, WhatsApp opt-ins, and GDPR-compliant customer data capture.
- Elevate campaign creativity by partnering with venue teams to develop high-performing content and continuously testing formats, messaging, and creative.
- Deliver data-driven insights and strategic guidance across the business, identifying opportunities for integrated campaigns, supporting sponsorship partners, driving awareness and on-site F&B revenue, and sharing performance learnings.
Requirements
- Proven hands-on expertise managing and optimizing campaigns across Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, with a strong focus on performance marketing.
- Experience with or within a media agency is highly desirable.
- Track record of delivering results against commercial KPIs with experience managing significant media budgets and driving continual optimization.
- Strong technical and analytical skills, including GA4, Looker Studio/Data Studio, conversion tracking, pixels, attribution modeling, reporting dashboards, and performance insights.
- Strong communication and relationship-building skills to collaborate with peers and venues.
- Ability to coach and consult with stakeholders across the business.
- Collaborative and commercially minded approach.
- Ability to influence stakeholders and brief high-performing creative.
- Support emerging channels such as WhatsApp.
- Ideally bring experience from live events, entertainment, sport, ticketing, or in-sourcing paid media capabilities.
Skills
- Meta Ads Manager
- Google Ads
- Bing Ads
- LinkedIn Ads
- TikTok Ads
- Performance Marketing
- GA4
- Looker Studio/Data Studio
- Conversion Tracking
- Pixels
- Attribution Modelling
- Reporting Dashboards
- CRM Audience Building
- Remarketing Strategies
- Lead Generation Campaigns
- WhatsApp Marketing
- GTM (Google Tag Manager)
Location
- UK
Work Type
- Full-time
Experience Level
- Manager
Benefits
- 25 Days Annual Leave
- Life Assurance
- 5% Pension Contribution
- Healthshield Cover
- Employee Assistance Programme
- Eye Care Support
- Cycle to Work Scheme
- Employee Referral Scheme
About the Company
- Legends Global delivers world-class solutions in sport, entertainment, and live events, combining international expertise with a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise, and Attractions.
- Committed to inclusion, diversity, and innovation, we foster a collaborative culture guided by our values — Align, Scale, Connect, Team, Win — where every team member can thrive and make an impact.
- Legends Global is redefining excellence in sport, entertainment and live events.
- With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
- Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration.
- We are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
- We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.
Equal Opportunity
- We are committed to active inclusion, diversity, and equal opportunities.
- This commitment begins with our recruitment and selection process.
- We welcome discussions about flexible working arrangements.
- If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
- We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.