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About the Role
The Marketing Operations Manager is responsible for driving the strategy, execution, and continuous improvement of marketing operations processes and systems supporting the CORP & PubSec Business Units. This role owns the health of the marketing technology stack, identifies opportunities to modernize and automate operational workflows, and champions the adoption of AI-powered tools and practices across the marketing organization.
Responsibilities
- Own the end-to-end execution of integrated marketing campaigns and programs, partnering with senior marketing leaders to ensure campaigns launch on time, meet quality standards, and deliver measurable results.
- Partner with Product Marketing, Demand Generation, Content, and Sales to plan, coordinate, and execute cross-functional campaigns, proactively identifying risks and process gaps before they impact delivery.
- Manage day-to-day campaign operations — intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking — while continuously identifying opportunities to streamline and automate these workflows.
- Administer and optimize the marketing automation platform(s) [e.g., Marketo], ensuring campaigns are built to governance standards and improving build processes for speed and accuracy over time.
- Maintain and evolve campaign calendars, production timelines, and operational workflows, apply process-improvement approaches to reduce cycle time and increase consistency.
- Partner with Sales and Revenue Operations to align marketing programs with sales objectives, lead routing, and follow-up expectations; identify and implement improvements to the lead lifecycle.
- Manage account-based marketing (ABM) operations within 6sense, including intent data, audience/segment building, and campaign orchestration, ensuring alignment with broader segmentation and lead scoring models.
- Design, implement, and continuously optimize nurture and lifecycle campaigns, incorporating AI-assisted segmentation, personalization, content recommendations, and A/B testing to improve lead quality and conversion.
- Analyze program and campaign performance using [reporting/BI tool placeholder] and AI-assisted analytics where applicable, surfacing actionable insights and recommendations rather than just compiling results.
- Establish and continuously refine campaign operations best practices — naming conventions, QA checklists, data hygiene standards, and reporting procedures — championing standardization across the team.
- Lead documentation of campaign execution processes and operational playbooks, ensuring knowledge is captured, shared, and easy to scale as the team and stack grow.
- Identify, pilot, and champion AI and automation tools that improve marketing operations efficiency and effectiveness (e.g., AI-assisted QA, predictive lead scoring, generative AI for content or campaign ops) either by applying tools already available, or by building the fluency needed to evaluate and introduce new ones.
- Ensure campaign tracking and performance data are accurate, complete, and properly governed to support cross-functional reporting and measurement needs.
- Lead coordination for complex, multi-team or multi-system initiatives, serving as a key operational partner to senior stakeholders.
- Collaborate cross-functionally to gather requirements, clarify operational needs, and support timely execution of marketing programs.
- Actively drive the evolution of the Marketing Operations function — proactively identifying inefficiencies, proposing process and technology improvements, and mentoring junior team members on operational best practices.
Requirements
- 5+ years of experience in marketing operations, marketing automation, or a related field
- Hands-on experience administering a marketing automation platform such as [e.g., Marketo].
- Experience working within a CRM system such as [e.g., Salesforce].
- Familiarity with a reporting/BI tool such as [e.g., Tableau, Power BI, Looker].
- Strong understanding of lead lifecycle management, audience segmentation, and lead scoring.
- Hands-on experience with account-based marketing (ABM) platforms, specifically 6sense, including intent data, audience building, and campaign orchestration.
- Experience designing, running, and analyzing A/B tests (e.g., email, landing page, or campaign-level testing) to inform optimization decisions.
- Demonstrated track record of identifying and implementing process improvements within a marketing operations context.
- Working knowledge of data privacy and governance requirements relevant to marketing data (e.g., GDPR, CCPA).
- Comfort using AI-powered tools within marketing workflows (e.g., generative AI for content or campaign operations, AI-assisted analytics) or a demonstrated ability to quickly learn and evaluate new AI capabilities and apply them to the role.
- Strong analytical skills, with the ability to translate data into clear, actionable recommendations.
- Excellent cross-functional collaboration, project management, and communication skills
Skills
- Marketing Operations
- Marketing Automation
- Marketo
- Salesforce
- Tableau
- Power BI
- Looker
- Lead Lifecycle Management
- Audience Segmentation
- Lead Scoring
- Account-Based Marketing (ABM)
- 6sense
- Intent Data
- Campaign Orchestration
- A/B Testing
- Process Improvement
- Data Privacy
- GDPR
- CCPA
- AI-powered tools
- Generative AI
- AI-assisted analytics
- Analytical Skills
- Cross-functional Collaboration
- Project Management
- Communication Skills
- Demand Generation
- Product Marketing
- Content Marketing
- Sales Operations
- Revenue Operations
- AI/ML technology
Experience Level
- 5+ years of experience
Education Level
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Salary/Compensations
- $100,000 - $115,000 a year
About the Company
- Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications.
- Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.
- Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
- Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor.
- Collaboration is at the heart of everything we do.
- We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms.
- We use the latest in AI/ML technology to help our customers break new ground at scale.
- We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success.
- Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards.