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About the Role

This pivotal role sits within our SEO department and is responsible for building solid client relationships and delivering outstanding organic search results across a portfolio of complex, high-value client accounts.

Responsibilities

Creating and managing successful, high-impact SEO strategies across national and international markets, particularly for complex or higher-value accounts, confidently owning long-term roadmaps and account retention.
Building strong, lasting, and trusted partnerships with senior client stakeholders, acting as a reliable strategic advisor who understands their commercial drivers and business models.
Working seamlessly alongside internal account teams, including Client Performance, to align technical execution with overarching client performance and business goals.
Delivering measurable organic growth, using clear performance, activity, and KPI reporting to demonstrate tangible ROI and value for clients.
Demonstrating high standards of delegation and guidance, acting as a technical and strategic mentor for supporting team members (strategists, executives, analysts), providing rigorous QA, and ensuring exceptional deliverable quality.
Applying adaptive thinking strategically across client challenges, keeping pace with changing search engine environments, emerging SERP features (including AI-driven search), and broader digital trends.
Developing an understanding of organic search within broader digital marketing, collaborating effectively with other channel owners (such as Digital PR, Influencer and Social) to maximise campaign performance and value.
Assume full strategic accountability and channel ownership for high-value client partnerships, navigating stakeholder priorities to secure long-term client satisfaction and retention.
Create, maintain, and adapt multi-market SEO strategies and long-term roadmaps that respond to algorithmic updates, changing user behaviour, and evolving search technologies.
Perform rigorous Quality Assurance (QA) on deliverables and strategies produced by supporting team members, ensuring all client-facing work meets Impression's high standards before delivery.
Lead the SEO component of the new business phase for new prospects, including reviewing briefs, crafting pitch decks, running forecasting, and presenting pitch strategies to win new client business.
Partner closely with our existing Client Performance team to proactively identify risks or performance stagnation in client accounts, bringing pre-formulated solutions, strategic recommendations, and performance enhancements to maintain growth.
Lead transparent, high-impact client communication through regular performance updates, strategy calls, and Strategy Planning Meetings (SPMs).
Act as a trusted mentor and subject matter expert for supporting team members (strategists, executives, analysts), assisting with complex troubleshooting and providing constructive feedback on deliverables.
Serve as a go-to expert within the department for advice on client strategy execution, account ideation, and overcoming technical hurdles.
Actively engage in and support Impression's own marketing activity such as contributing to agency blog posts, case studies, white papers, and thought leadership content to showcase successful campaigns and industry insights.

Requirements

Established client leadership
Senior stakeholder management
Relentless focus on search performance and ROI
Agency experience is highly beneficial
Experience across varied verticals and industry segments, including lead generation and e-commerce, will aid your application.

Skills

SEO strategy
Client relationship management
Stakeholder management
Search performance analysis
ROI analysis
Technical SEO
Strategic planning
Cross-team collaboration
Performance reporting
Mentoring
Quality assurance
Adaptive thinking
Digital marketing
Cross-channel strategy
New business pitching
Risk management
Client communication

Location

Work Type

Hybrid
Full-time

Experience Level

5+ years of experience in an SEO-specific role
Senior

Salary/Compensations

£37,900

Benefits

Flexible working
4.5-day working week
Flexible hybrid working options
Enhanced leave
Clear progression path
UK's Best Workplaces™ for Wellbeing recognition
Flexa 100 Most Flexible Companies to work for recognition
Great Place to Work® recognition

About the Company

One of the largest and most successful independent SEO agencies in the UK.
Award-winning agency culture.
Continuously strive to ensure the best possible work-life balance for our team.

Equal Opportunity

Committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide.
Pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs.
Will make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.