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About the Role

The Business Director - Growth & Clients plays a pivotal role in shaping and driving growth for WPP Production by defining how we win complex opportunities, deepening client relationships, and shaping the strategic direction of our growth function. This strategic role is responsible for designing integrated solutions, evolving go-to-market propositions, and building a repeatable growth engine. As a member of the Senior Leadership Team, you will help set the direction of the business and represent growth and clients at a senior level.

Responsibilities

Define and lead the strategic direction for priority, high-value opportunities, ensuring a clear and differentiated approach to winning.
Accountable for the narrative quality and strategic standard across assigned pitches, setting the benchmark for how we articulate our value.
Design end-to-end client solutions, including operating models, pricing approach and value proposition.
Lead on innovation in growth, including exploring the use of AI and new technologies to enhance team capability and efficiency.
Work with the Global Chief Growth Officer to define and drive the global growth strategy for WPP Production, identifying priority markets, opportunity types and areas of focus.
Partner with the Global Chief Client Officer to grow existing relationships, driving organic growth and cross-selling WPP Production's full breadth of capabilities and services.
Act as a trusted advisor to senior clients, providing strategic insights and guidance that help them achieve their business objectives through the right production strategy.
Drive improved conversion, efficiency and revenue impact across the new business pipeline through stronger strategic positioning and approach.
Support financial performance, partnering with Commercial and Finance teams on P&Ls, budgets, forecasting, contribution margins and profit levers across clients and new opportunities.
Build and scale a repeatable growth engine, embedding frameworks, playbooks, tools and best practice that enable teams globally to win consistently without central dependency.
Act as a "pitch doctor", stepping into critical opportunities to strengthen narrative, structure and overall response quality.
Present and represent WPP Production in senior client meetings and pitch meetings.
Drive cross-WPP integration, ensuring collaboration across Media, Creative and Production.
Develop and scale team capability through coaching, mentoring and training, creating a culture of collaboration, inclusion and continuous learning.

Requirements

Significant experience (typically 10+ years) in new business, growth, client leadership or strategy roles within a creative, production or agency environment.
Exceptional strategic thinking, with a proven ability to define how complex opportunities are approached and won.
Outstanding writing and storytelling ability, with experience leading narrative development for high-value, multi-disciplinary pitches.
Proven experience leading large, complex and high-value pitch processes, often involving multiple stakeholders and disciplines.
Expert client relationship skills in a multi-stakeholder, matrix environment, with a track record of driving up (or turning around) client satisfaction.
Confident and credible communicator, with experience presenting to senior clients and influencing at leadership level.
Comfortable operating at pace and under pressure, managing multiple high-stakes opportunities simultaneously.
Strong understanding of integrated marketing ecosystems, including the intersection of media, creative, technology and production.
Ability to operate effectively in ambiguous, fast-paced environments, bringing structure and clarity to complex challenges.
A proactive and solutions-driven mindset, with a strong sense of ownership and accountability.
Experience developing and mentoring team members, with a focus on building capability and scaling impact.
Curious and forward-thinking, with an interest in innovation, AI and the future of content and production.

Skills

AI
Generative AI
Agentic AI
Gaming
Immersive experiences
Robotics
Technology partnerships
Content production
Strategic planning
Client relationship management
Pitch development
Storytelling
Financial performance analysis
Team leadership
Mentoring
Coaching

Location

Global

Work Type

Hybrid

Experience Level

10+ years

About the Company

WPP Production is the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.