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About the Role
This role supports the Retention and Performance Marketing team in delivering strategic CRM plans across global markets. You will leverage Braze to develop and execute multi-channel communications, ensuring personalized and impactful customer interactions. This is an opportunity to develop skills in omni-channel campaigns, customer segmentation, and behavior analysis to increase customer engagement.
Responsibilities
- Support the development and execution of multi-channel campaigns, from briefing creative teams to final deployment.
- Provide clear briefs to copywriters, designers, and internal teams for effective, customer-focused campaigns.
- Support digital and trade teams by providing insights to optimize customer journeys across the website and retail marketing.
- Embrace a "Test, Learn & Optimize" mindset to drive campaign performance.
- Support the Retail team in executing targeted sends for in-store events, activations, openings, and closures.
- Collaborate with the CRM team to create weekly and monthly reports on behavior trends, purchase trends, and A/B testing results.
Requirements
- A self-starter with a positive attitude and a strong desire to learn and contribute.
- Excellent communication and collaboration skills.
- Strong attention to detail, with the ability to manage multiple tasks and deliver high-quality work.
- Organizational skills and commercial awareness.
- Good numeracy and analytical skills.
- Working knowledge of Excel.
- Ability to adapt quickly in a fast-paced environment and prioritize effectively.
- A team player who enjoys working cross-functionally to achieve shared goals.
Skills
- Braze
- CRM
- Multi-channel communications
- Customer segmentation
- Customer behavior analysis
- Excel
- A/B testing
Location
- Global
Work Type
- Full-time
Experience Level
- Entry-level
- Junior
Education Level
- Marketing diploma or degree-level qualification
- Experience in a marketing or CRM role
About the Company
- Sweaty Betty is a female-first activewear brand founded in 1998, on a global mission to empower women through fitness and beyond by uniting a community.
- The company focuses on using responsibly sourced materials, launching innovative collections like FemTech, and supporting girls in sport through the Sweaty Betty Foundation.
- Wolverine World Wide, Inc. is a global designer, marketer, and licensor of footwear and apparel, with a portfolio including Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite.
- Wolverine Worldwide's vision is to Make. Every. Day. Better.
- The company has received recognition as Company of the Year by Footwear News, and has been named one of America’s Dream Employers, America’s Best Employers for Women, America’s Best Employers for Company Culture by Forbes, and one of the Most Inspiring Workplaces Globally by Inspiring Workplaces.
- Wolverine Worldwide is a Certified™ Great Place To Work®.
Equal Opportunity
- Wolverine Worldwide is committed to creating a culture and team that represents its mission of empowerment, celebrating diversity, embodying inclusion, and creating an equitable business.
- The company is committed to equal employment opportunities, considering all applicants for jobs and working to make job advertising more inclusive.
- The DEI mission is to embed diversity, equity, and inclusion at the heart of the business, creating a culture of belonging that empowers everyone to be their best authentic self.
- The company commits to celebrating different perspectives and continuously learning, developing, and challenging themselves and their partners.
- Sweaty Betty is committed to working across the business and with its DEI committee & DEI Collective to be champions, allies, and inclusive, always.