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About the Role
Lead Nord Anglia’s global digital performance and product strategy, holding end-to-end accountability for digital marketing performance and digital platform outcomes. This role shapes strategy and sets standards across digital performance, paid media, channel activation, and website optimization, driving continuous improvement in digital capability. The role also serves as the formal deputy to the Group Head of Marketing & CRM, providing leadership cover and strategic direction.
Responsibilities
- Lead and develop high-performing Digital Marketing and Product teams, fostering a culture of accountability, collaboration and continuous improvement.
- Act as deputy to the Group Head of Marketing & CRM, providing leadership, strategic direction and decision-making support across the wider Marketing & CRM function.
- Help shape and deliver the global Marketing & CRM strategy, ensuring alignment of priorities, resources and execution across regions.
- Drive employee engagement, talent development, succession planning and performance management within the Digital and Product teams.
- Define and lead the global digital marketing and paid media strategy, optimising performance across SEM, paid social, display and programmatic channels.
- Manage agency partners and internal teams to deliver effective paid media campaigns that drive enquiries, conversion and return on investment.
- Champion best practice, innovation and thought leadership in performance marketing, using data and insights to enhance results across markets.
- Lead cross-functional initiatives to improve marketing effectiveness, operational excellence and the parent journey across all digital touchpoints.
- Oversee campaign measurement, attribution modelling and reporting, ensuring data-driven decision making and continuous optimisation.
- Partner with regional and school stakeholders to drive digital excellence, improve lead quality, and maximise marketing performance across the global networks.
Requirements
- Extensive experience executing digital marketing (PPC, SEO, social media)
- Digital product management experience, including CRO and managing development of websites
- Experience leading and developing high-performing teams.
- Experience operating as a deputy to a senior leader
- Experience in brand guidelines, governance and brand campaigns
- Experience in CRM (Salesforce, Open Apply, Hubspot) optimisation
- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
- Experience influencing senior stakeholders within a complex global organisation.
- Excellent analytical skills -with the passion and drive to demonstrate and quantify success.
- Results-oriented with the ability to consistently map efforts against identified KPls and ROI
- Experience with Google Marketing Platform tools
- Experience in project management and the ability to prioritize work against the organisation's goals.
- Team management experience (agency/ clientside).
Skills
- Digital marketing
- PPC
- SEO
- Social media
- Digital product management
- CRO
- Website development
- CRM optimization
- Cross-cultural communication
- Interpersonal skills
- Stakeholder influence
- Analytical skills
- Results-orientation
- KPI mapping
- ROI analysis
- Google Marketing Platform
- Project management
- Team management
Location
- London
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Nord Anglia Education is the world’s leading international schools organisation with 90+ international schools in the Americas, Europe, China, Southeast Asia and the Middle East, educating over 100,000 students.
- We are driven by a unifying philosophy: we are ambitious for our students, our people and our family of schools.
- Exclusive collaborations with institutions like UNICEF, MIT, and Juilliard place us at the forefront of educational thinking.
- Joining Nord Anglia Education means becoming part of a committed and innovative team within the world's leading premium schools group, with an active global network.
- We encourage a “Create your Future” mindset, offering diverse experiences and opportunities for skill enhancement and career growth with autonomy.
Equal Opportunity
- Nord Anglia Education is an equal opportunities employer dedicated to creating a diverse and inclusive workforce.
- All colleagues are treated fairly based on their skills and qualifications, without discrimination.
- We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with protected characteristics.
- We recruit in line with our EmpowerUs Behaviours Framework: Communicate with Impact, Collaborate with Empathy, Make Considered Decisions, Embrace Change and Drive Growth.
- Nord Anglia Education is committed to ensuring the highest possible safeguarding standards and expects every employee to share this commitment.