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About the Role
The Senior Marketing Manager will develop and deliver audience-led marketing strategies and integrated programmes that support the commercial priorities of Euronext's Secondary Markets businesses. This role translates business priorities into clear marketing plans, evidence-based recommendations, and activities that deliver measurable business impact.
Responsibilities
- Build a strong understanding of business strategy, commercial priorities, and growth opportunities across Secondary Markets.
- Partner with business stakeholders to translate objectives, challenges, and opportunities into clear marketing strategies and plans.
- Ensure marketing activity is aligned to business outcomes, success measures, and commercial impact.
- Provide insight, challenge, and recommendations to stakeholders, acting as a strategic partner.
- Develop a clear understanding of priority audiences, customer needs, motivations, and barriers.
- Use market intelligence, customer insight, campaign performance, and stakeholder feedback to inform planning.
- Define the audience and behaviour changes marketing should influence to support business objectives.
- Identify assumptions, risks, opportunities, and evidence gaps within plans.
- Develop and lead integrated marketing programmes that support agreed business priorities.
- Build campaigns around customer needs and business opportunities.
- Coordinate content, events, communications, digital activity, and sales enablement assets to deliver programme objectives.
- Ensure campaigns create a consistent and compelling customer experience across channels and touchpoints.
- Define meaningful success measures linked to commercial objectives.
- Monitor programme performance and use data, feedback, and market insight to optimise activity.
- Develop stakeholder reporting focused on outcomes, influence, and business impact.
- Contribute to marketing measurement, reporting, and best practice.
- Build strong relationships across business, sales, product, communications, and other internal stakeholders.
- Influence decision-making through evidence, insight, and recommendations.
- Make priorities, dependencies, and trade-offs visible and understood.
- Contribute to a collaborative and commercially focused marketing culture.
- Challenge existing approaches and identify opportunities to improve effectiveness.
- Promote audience-led planning and evidence-based decision-making.
- Support reusable marketing frameworks, tools, processes, and best practice.
- Share learning and insight across the wider marketing team.
Requirements
- Significant experience in B2B, product, or strategic marketing, ideally within financial services, capital markets, fintech, or a related sector.
- Proven ability to develop marketing strategies and integrated programmes that support commercial objectives.
- Strong stakeholder management, influencing, and communication skills.
- Ability to translate complex business challenges into clear, audience-led marketing plans.
- Strong analytical skills, with experience using insight, data, and performance measurement to improve marketing impact.
- Ability to manage multiple priorities in a fast-paced, matrix environment.
- Commercial mindset with a focus on business outcomes and measurable impact.
- Experience supporting complex B2B products or services.
- Experience using AI agents to enable more effective marketing.
- Experience using CRM, marketing automation, and reporting platforms.
- Knowledge of audience segmentation, customer journey planning, and behaviour change principles.
Skills
- Marketing Strategy
- Integrated Marketing Programmes
- Audience Insight
- Stakeholder Management
- Influencing
- Communication
- Analytical Skills
- Data Analysis
- Performance Measurement
- Commercial Acumen
- B2B Marketing
- Financial Services Marketing
- Capital Markets Marketing
- Fintech Marketing
- AI Agents in Marketing
- CRM Platforms
- Marketing Automation Platforms
- Reporting Platforms
- Audience Segmentation
- Customer Journey Planning
- Behaviour Change Principles
Location
- London
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Euronext Values: Unity, Integrity, Agility, Energy, Accountability.
- Unity: Respect and value colleagues, unified by a common purpose, embrace diversity and inclusion.
- Integrity: Value transparency, communicate honestly, share information openly, act with integrity, learn from mistakes.
- Agility: Act with urgency and decisiveness, adaptable, responsive, embrace change, take smart risks.
- Energy: Positively driven to make a difference, challenge the status quo, focus on personal leadership, motivate with ambition.
- Accountability: Deliver maximum value to customers and stakeholders, take ownership, accountable for outcomes, reward and celebrate performance.
Equal Opportunity
- We are proud to be an equal opportunity employer. We do not discriminate against individuals on the basis of race, gender, age, citizenship, religion, sexual orientation, gender identity or expression, disability, or any other legally protected factor.
- We value the unique talents of all our people, who come from diverse backgrounds with different personal experiences and points of view and we are committed to providing an environment of mutual respect.