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About the Role
This role involves developing persuasive, benefit-driven messaging, creating marketing communication strategies, and executing marketing plans to enhance customer relationships and support sales teams. You will assess competitive insights, articulate communication outcomes, and leverage various marketing channels for strategic decision-making.
Responsibilities
- Assess competitive insights to adjust messaging, strategy and tactics
- Develop persuasive, benefit-driven messaging to different customers groups in alignment with their needs
- Play a role in developing key strategy documents and leads the execution of the marketing communication elements of the marketing plan
- Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Understand and apply the marketing framework and links customer acquisition and retention strategies to business objectives
- Articulate desired communications outcomes consistent with marketing strategy to MarCom team
- Leverage the different marketing channel strategies and makes strategic channel decisions based upon ROI
- Write or edit publishing materials, scripts or other communication media
- Follow standard style guidelines such as 'Associated Press'
- Exhibit interest in new ideas and experimentation
- Share ideas and is open to other opinions and views
- Make oral presentations and writes reports needed for own work
- Prepare and deliver formal presentations to small and friendly audiences
- Experiment with new and innovative concepts and design principles to maximize impact
- Assess alternative delivery mechanisms for internal communications
- Assist in the development of internal communication materials
- Establish short-range and long-range improvement goals for the product management team, and under guidance, develops action plans to achieve those goals
- Support cross-divisional collaboration to align on key events/tradeshows
- Help to develop and maintain fiscal calendar and budget
Requirements
- Bachelor’s degree required
- 4+ years of work experience required
- 2+ years medical device or marketing experience preferred
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Skills
- Messaging
- Strategy
- Tactics
- Marketing communication
- Customer relationship management
- Sales support
- Marketing framework
- Customer acquisition
- Customer retention
- Return on Investment (ROI)
- Publishing
- Editing
- Style guidelines
- Presentation skills
- Interpersonal communication
- Analytical skills
- Problem-solving
- Project management
- Microsoft Office (Excel, Word & PowerPoint)
Location
- Onsite
- Remote
Work Type
- Hybrid
- Onsite
Experience Level
- 4+ years of work experience
- 2+ years medical device or marketing experience
Education Level
- Bachelor’s degree
About the Company
- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.