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About the Role
Join Compare the Market and help to make financial decision making a breeze for millions. We are a purpose-driven business powered by tech and AI, building high-performing, results-driven teams. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers.
Responsibilities
- Own and deliver our App Store Optimisation (ASO) strategy, identifying and prioritising high-impact opportunities to improve web-to-app conversion, app store visibility and install growth.
- Lead a data-driven experimentation programme, designing and delivering A/B tests, analysing performance and using insights to continuously improve the customer journey and conversion rates.
- Optimise app store listings through keyword research, creative testing and performance analysis, while monitoring competitor activity, rankings, ratings and reviews to maximise discoverability and installs.
- Partner closely with Product, UX, SEO, Content and App Marketing teams to align priorities, remove blockers and deliver acquisition initiatives that support our growth objectives.
- Use analytics, search demand and customer behaviour insights to develop actionable recommendations that drive measurable improvements in acquisition performance and user experience.
Requirements
- Proven expertise and demonstrable experience in App Store Optimisation (ASO).
- Experience delivering measurable improvements in web-to-app conversion or similar optimisation initiatives.
- Knowledge of Conversion Rate Optimisation.
- Strong analytical skills.
- Experience using tools such as Google Analytics, AppTweak or similar platforms to identify trends and opportunities.
- Track record of improving app store performance through keyword optimisation, creative testing, ratings and reviews.
- Confident working independently, setting priorities and influencing stakeholders across Product, UX, SEO, Content and Marketing.
- Excellent communication skills.
- Proactive, commercially minded approach.
Skills
- App Store Optimisation (ASO)
- Web-to-app conversion optimisation
- Conversion Rate Optimisation
- Analytical skills
- Google Analytics
- AppTweak
- Keyword optimisation
- Creative testing
- Ratings and reviews analysis
- Stakeholder management
- Communication skills
Location
- London
- Peterborough
Work Type
- Hybrid
About the Company
- We’re a business built for pace and performance.
- We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.