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About the Role
As our first Growth Marketing Manager, you will make Family Health Checker easy to find and rely on across traditional search, paid channels, parenting communities, and AI answer engines. You will build a growth engine where ultimate credibility drives user acquisition, focusing on providing an honest, trustworthy resource for parents.
Responsibilities
- Own the end-to-end organic search strategy, writing plain-language, high-utility content and maintaining a strong technical foundation.
- Drive AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews through structured data, maintaining public llms.txt, and building credible third-party corroboration.
- Manage Google Ads and paid social channels, overseeing strategy, budget, creative direction, landing page optimization, and campaign iteration.
- Optimize campaigns around cost-per-qualified-family while collaborating with engineering and legal teams to enforce strict, privacy-safe tracking compliance.
- Build an authentic, value-first presence in key parenting communities under a transparent brand identity, adhering strictly to community guidelines.
- Oversee FDNA’s professional identity on LinkedIn and X, crafting clinician-facing messaging around Face2Gene.
- Establish and maintain social escalation protocols to respond helpfully to user comments and direct messages within regulatory boundaries.
- Cultivate long-term, trust-based partnerships with parent advocates, developmental pediatrics educators, genetic counselors, and advocacy organizations.
- Manage compliant campaign execution, ensuring clear disclosures, approved claims, privacy boundaries for family stories, and full medical review.
- Track and report weekly funnel metrics, prioritizing engagement quality over sheer volume.
- Manage the content calendar, contractor pipelines, and claims library, ensuring all marketing assets pass through strict clinical and legal review.
Requirements
- Three or more years in digital, growth, or performance marketing, including at least one channel owned end to end with measurable results.
- Hands-on SEO and content experience, including building pages that earn organic traffic and understanding search intent, site structure, and page performance.
- Hands-on paid search experience, including personally running and optimizing a Google Ads budget.
- Demonstrated real community participation, including posting under your own name in online communities.
- Treats health-adjacent data as sensitive by default and understands legal implications of page content.
- Comfort being the sole function initially, handling strategy, execution, and reporting, and directing contractors.
Skills
- Organic search strategy
- AI Answer Optimization
- Google Ads management
- Paid social channel management
- Landing page optimization
- Privacy-safe tracking
- Community engagement
- Social media presence management
- Influencer relationship management
- Creator relationship management
- Advocacy relationship management
- Campaign compliance management
- Funnel metrics tracking
- Content calendar management
- Contractor management
- Clinical review process
- Legal review process
- Google Analytics
- Search Console
- Event instrumentation
- Short-form video production
- Visual content direction
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- FDNA through Nacre Capital is seeking for a highly accomplished Growth Marketing Manager.