Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this CRM Programme Manager role.
Rezi rewrites your resume against Beauty Pie's job description. Free.
Tailor your resume to this CRM Programme Manager role.
Rezi rewrites your resume against Beauty Pie's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the CRM Programme Manager posting at Beauty Pie — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the CRM Programme Manager posting at Beauty Pie — free, in seconds.
About the Role
This role is the backbone of our newsletter strategy, balancing brand needs with commercial outcomes. You will own the contact plan end-to-end, orchestrating approximately 30 campaigns weekly across two markets to ensure the right message reaches the right member through the right channel at the right moment. As membership is central to the business, you will collaborate with many teams, including the Founder and senior stakeholders in Performance Marketing, e-Commerce, Studio, and Content, making this a high-visibility position.
Responsibilities
- Build, manage, and optimize the contact plan across two markets, delivering around 30 campaigns weekly on web and app.
- Balance commercial, promotional, and editorial priorities into a sequenced calendar that prevents customer fatigue.
- Monitor market and competitor activity, introducing new ideas, best practices, and emerging trends.
- Provide structure in a fast-changing environment and resolve issues quickly when plans change.
- Own the end-to-end design and orchestration of email, push, and SMS campaigns, from briefing to deployment.
- Incorporate performance insights and learnings into weekly campaign planning.
- Ensure learnings are fed back to Studio, Content, and other stakeholders.
- Apply meticulous attention to detail in targeting, personalization, deep links, timing, legal, and brand compliance.
- Improve customer activation strategies.
- Own and lead the Figma board Monday morning syncs, preparing the week's view of live and upcoming campaigns.
- Collaborate with Studio and Content to ensure the board is ready for review weekly.
- Present insights and performance data in weekly planning sessions, translating results into clear takeaways.
- Lead weekly newsletter meetings with Studio and Content teams to manage expectations and identify risks.
- Own campaign reporting and analysis, tracking performance against KPIs and providing actionable recommendations.
- Continuously test, learn, and iterate to optimize campaigns.
- Enhance the journey from email to onsite and app for customer discovery, shopping, and engagement.
- Identify opportunities to improve campaign journeys, landing experiences, and cross-channel connections.
- Utilize AI-assisted tools for brief writing, reporting, and analysis to increase efficiency.
- Establish improved working methods to reduce manual tasks and enhance customer activation.
- Become a subject matter expert on the MarTech platform for campaign builds, audience selection, QA, and orchestration.
- Identify opportunities to improve technology usage and campaign execution efficiency.
- Troubleshoot issues proactively and collaborate with relevant teams or vendors.
- Stay informed about new MarTech and AI capabilities and apply them practically.
- Partner with Performance Marketing and e-Commerce to align newsletter campaigns with paid, onsite, and app experiences.
- Manage multiple stakeholders and priorities, building trusted relationships across various departments.
Requirements
- Proven experience in CRM, lifecycle, or retention marketing, ideally owning email, push, and/or SMS campaigns end-to-end.
- Strong analytical skills with the ability to translate campaign data into clear, actionable insights.
- A strong test, measure, learn mindset.
- Excellent attention to detail, ensuring accuracy in small details.
- Natural collaborator who enjoys working closely with others and builds strong cross-functional relationships.
- Comfortable working in uncertainty, bringing structure and calm to ambiguity.
- Strong stakeholder management skills, with the ability to juggle multiple priorities and competing demands.
- Hands-on experience with a MarTech / ESP platform, with the ability to become a subject matter expert on email build.
- Comfortable using AI tools in daily work for briefing, reporting, or analysis to drive efficiency.
- Genuine customer obsession, always considering the perspective of the email recipient.
- A proactive, action-oriented, and change-resilient mindset; a 'go-getter'.
Skills
- CRM
- Lifecycle marketing
- Retention marketing
- Email campaign management
- Push notification campaign management
- SMS campaign management
- Analytical skills
- Data translation
- Actionable insight generation
- Test, measure, learn methodology
- Attention to detail
- Collaboration
- Stakeholder management
- MarTech platform expertise
- ESP platform expertise
- Email build expertise
- AI tool utilization
- Customer obsession
- Proactiveness
- Action-orientation
- Change resilience
- Project management
- Figma
- Performance analysis
- Reporting
- Campaign optimization
- Cross-channel journey optimization
- Troubleshooting
- Vendor management
Location
- Central London
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
- Senior-level
Benefits
- Free membership to Beauty Pie+
- Percentage off Beauty Pie products
- 25 days holiday
- Birthday off
- Flexible bank holidays
- Equal leave for all new parents
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 for fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
About the Company
- Membership is the heart of our business.