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About the Role
Shape the future of M&S TV by leading content, audience, and talent strategy for a culturally relevant channel that entertains, inspires, and drives growth. This role involves commissioning formats, growing the YouTube community, securing talent, and protecting usage rights, translating audience insights into engaging content.
Responsibilities
- Own the M&S TV content and editorial strategy across Food, Fashion, Home & Beauty, creating a clear programming plan and distinctive creative thread.
- Turn audience insight, brand priorities, and cultural trends into entertaining formats that build repeat viewing and commercial impact.
- Set the YouTube growth strategy and publishing calendar, with final approval of titles, thumbnails, metadata, and cadence.
- Grow and protect the community through active engagement, moderation, sentiment monitoring, and timely escalation.
- Lead the talent strategy—sourcing and approving presenters, guests, and creators while owning relationships, budgets, and contingency plans.
- Ensure every talent agreement and usage right is centrally tracked, compliant, and audit-ready.
- Direct South Shore and agency partners, using performance data to improve content and optimize distribution across YouTube, Instagram, TikTok, and M&S.com.
Requirements
- Strong progress towards 300,000 subscribers by March 2027 and longer-term growth ambitions.
- Higher watch time, view-through, engagement, and sales across content pillars.
- Positive community sentiment and responsive audience management.
- Compelling formats that entertain as strongly as they sell.
- 100% of talent usage rights tracked, with no compliance gaps or unplanned fee overruns.
- Proven content strategy, editorial commissioning, and audience-growth experience.
- Deep knowledge of YouTube and organic social, including optimization and performance analysis.
- Experience managing talent, creators, or influencers, including contracts and usage rights.
- Strong community management, stakeholder leadership, and analytical skills.
- Confidence directing production companies and agencies without direct line-management authority.
- Experience with media partners, rights-management tools, or digital asset systems would be an advantage.
Skills
- Content strategy
- Editorial commissioning
- Audience growth
- YouTube optimization
- Organic social media optimization
- Performance analysis
- Talent management
- Creator management
- Influencer management
- Contract negotiation
- Usage rights management
- Community management
- Stakeholder leadership
- Analytical skills
- Production company direction
- Agency direction
- Media partnerships
- Rights-management tools
- Digital asset systems
Benefits
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
About the Company
- Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day.
- We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
- We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era.
- We’re transforming how we work together and offering our most exciting opportunities yet.
- Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers.
- Join us and make change happen.
Equal Opportunity
- We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
- We support each other and work together to win together.
- If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.