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About the Role
RepRisk is seeking a Lead Generation Manager to own the architecture, execution, and optimization of the global lead generation and marketing automation engine. This hands-on, systems-driven role involves building and scaling automated systems and processes from first touch to marketing qualified lead, based on industry best practices. The ideal candidate will have advanced technical expertise and a deep understanding of lead generation tactics.
Responsibilities
- Lead Hubspot implementation, configuration, and integration with Salesforce CRM.
- Design, build, and maintain complex marketing automation workflows.
- Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
- Continuously monitor and optimize campaigns to improve performance and increase efficiency in pre-qualifying leads.
- Track and analyze key metrics from lead generation campaigns and report on performance.
- Act as the internal technical authority for marketing automation, including documentation and governance.
- Provide guidance, training, and support to internal teams to ensure optimal performance.
Requirements
- Bachelor’s degree or equivalent professional experience in B2B marketing, technology, or digital growth roles.
- 5 years+ professional experience in lead generation and marketing automation roles.
- Advanced understanding and experience of CRM systems and marketing technologies, including Salesforce, HubSpot and Pardot.
- Proven track record for delivering marketing automation projects in a fast-paced environment, with the ability to meet deadlines.
- Data-driven mindset with the ability to interpret analytics and convert insights into actionable strategies.
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
- Excellent communication skills — written, verbal, and interactive.
- Ability to work both autonomously and collaboratively.
- Proficiency in English.
- Must have a valid work permit.
Skills
- Lead generation
- Marketing automation
- Hubspot
- Salesforce CRM
- Pardot
- Marketing KPIs
- Email marketing
- Marketing conversion metrics
- Marketing technology
- Systems management
Location
- London, UK
- Berlin, Germany
Work Type
- Hybrid model
- Working abroad (up to 4 weeks per year)
Experience Level
- 5 years+ professional experience
Education Level
- Bachelor’s degree or equivalent professional experience
Salary/Compensations
- GBP 70000 - GBP 85000
Benefits
- Flexible working hours
- Paid training days
- Paid volunteering days
- Charity donation matching
- Health & fitness subsidy
- Frequent team and social events
- Complimentary coffee, refreshments, fresh fruit, and healthy snacks
About the Company
- RepRisk is the world’s most respected Data as a Service (DaaS) company for reputational risks and responsible business conduct.
- Mission: To provide transparency on business conduct risks to drive positive change.
- Combines advanced AI with deep human expertise and a proven methodology.
- Values: Intellectual honesty and humility, operational excellence, and openness and respect.
- Headquartered in Zurich, with offices in Toronto, New York, London, Berlin, Manila, and Tokyo.
- 400 employees setting the global standard for business conduct data.
Equal Opportunity
- A company that embraces diversity and values different perspectives.