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About the Role

The Digital Marketing Specialist plays a critical role in supporting WES’s evolving digital marketing strategy. This position focuses on day-to-day execution, reporting, and project management across SEM, SEO, and GEO (Generative Engine Optimization) and AI searchability initiatives, assisting with high-impact projects such as webinars, conferences, podcast series, and e-commerce transformation.

Responsibilities

Manage and optimize SEM campaigns across Google Ads and other platforms.
Implement SEO best practices for website content and landing pages.
Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES’s digital presence.
Monitor campaign performance, analyze data, and prepare reports with actionable insights.
Collaborate with the content team to design and produce digital marketing assets for multiple channels (website, paid ads, social media).
Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences.
Assist in planning, scheduling, and execution of WES’s new podcast series, ensuring timely delivery and cross-team collaboration.
Collaborate with internal teams on e-commerce transformation projects to align marketing strategies with new platform capabilities.
Review and help fix Google Tags in Google Tag Manager to ensure accurate tracking and reporting.
Executing, scheduling, and monitoring email campaigns to build engagement.

Requirements

Bachelor's degree in marketing, communications, advertising, business management, or in a related field preferred.
At least 2 years' experience as a marketing specialist, or a similar role.
Proven SEO experience.
Strong understanding of SEM, SEO, GEO, and digital analytics tools (Google Ads, GA4, Tag Manager).
Experience in gathering and interpreting customer experience information.
Knowledge of online customer engagement platforms and channels.
Exceptional interpersonal skills and a client-centered approach.
Great organizational and time management abilities with the ability to handle shifting workloads and priorities.
Experience reporting up and identifying trends or opportunities for process or improvement.
Ability to both think strategically and execute tactically.
Excellent verbal and written communication.
Project work demonstrating understanding of digital user experience and technology platforms.
Advanced computer proficiency.
Proactive, self-starter who is comfortable working in a remote, fast-paced environment.
Demonstrates adaptability when it comes to shifting priorities and change.
Demonstrate strategic thinking driving campaigns, value propositions and managing multiple projects.
Outcome-orientated, quantitative, and qualitative problem-solver; comfortable with ambiguity, displaying superb pattern-recognition abilities.
Experienced working in a rapidly evolving, entrepreneurial, technology and service driven, client-focused environment.
Action orientated individual, thinking, and leading “out of the box.
Strong alignment with WES mission and values and demonstrates a growth mindset.

Skills

SEM
SEO
GEO
AI searchability
Google Ads
GA4
Google Tag Manager
Digital marketing asset creation
Email campaign management

Location

Remote - Canada

Work Type

Full Time
Remote

Experience Level

At least 2 years' experience

Education Level

Bachelor's degree in marketing, communications, advertising, business management, or in a related field preferred.

Salary/Compensations

CAD 57K – CAD 74K

Benefits

Competitive compensation
Comprehensive benefits
Tangible rewards
Learning opportunities
Pathways for personal and professional development
Recognition of achievements
Remote work options
Flexible scheduling
Generous time-off policies
Comprehensive wellness programs
Comprehensive training programs
Tuition reimbursement opportunities

About the Company

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students.
For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals.
Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale.
From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change.
Together with its partners, WES enables people to learn, work, and thrive in new places.

Equal Opportunity

We welcome all applicants, irrespective of their experience perfectly fitting the job description, as we value diverse and innovative viewpoints.
At our organization, individuals who thrive in a culture of continuous learning and inclusive teamwork excel.
We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of all backgrounds and perspectives to apply.
At World Education Services, we're committed to fostering an inclusive workplace that reflects the rich tapestry of our communities, both in the US and Canada.
This commitment is underscored by our unwavering dedication to providing equal opportunities to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.
This commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits.
We comply with all applicable federal, state, and local anti-discrimination laws.
For us, diversity goes beyond compliance – it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reach their full potential.
If you encounter challenges accessing or using our career site due to a disability, you may request reasonable accommodation by contacting us via email at hiring@wes.org.
Our Talent Acquisition team is dedicated to supporting qualified candidates by providing solutions that can meet their needs.