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About the Role

The Associate Product Marketer supports the development and execution of product marketing strategies across Capital Group's investment capabilities and strategic growth priorities. Working at the intersection of Product, Sales and Marketing, this role helps develop product positioning, messaging, launches, campaigns and client engagement initiatives. The successful candidate will learn how to transform complex investment expertise into compelling audience-relevant narratives that support client understanding, adoption and long-term engagement. This role is ideal for an early-career marketer who is interested in investment products, strategic storytelling and client behaviour, and wants exposure to regional marketing initiatives across Asia.

Responsibilities

Support the development of product positioning, value propositions and messaging frameworks for Capital Group investment solutions.
Help articulate product benefits, competitive differentiation and client relevance across key client segments.
Partner with investment specialists and product experts to translate technical investment concepts into clear and compelling marketing messages.
Ensure consistency of product narratives across campaigns, content and client-facing materials.
Support product launches, strategic campaigns and marketing initiatives across Asia.
Assist in developing go-to-market plans and marketing activity that support awareness, engagement and adoption objectives.
Coordinate with Sales, Client Marketing and other stakeholders to ensure effective execution.
Help manage timelines, priorities and deliverables across multiple initiatives.
Develop an understanding of client audiences, their objectives and the barriers they face when making investment decisions.
Help identify the most relevant product stories for different client segments.
Build narratives that connect product capabilities with investor needs, behaviours and outcomes.
Support efforts to create more audience-led and decision-focused marketing experiences.
Develop and adapt product-related content across a range of formats, including presentations, emails, webpages, articles, videos, social content and campaign assets.
Support the creation of sales enablement and client education materials.
Ensure content is accurate, engaging and aligned with approved messaging.
Work with content marketers to deliver integrated marketing experiences across the client journey.
Monitor engagement metrics and stakeholder feedback to assess marketing effectiveness.
Support competitor reviews and market analysis.
Identify opportunities to strengthen positioning, messaging and client engagement over time.

Requirements

1-3 years of experience in product marketing, marketing, communications, consulting, research or a related field.
Demonstrated ability to manage projects involving multiple stakeholders.
Exposure to financial services, investments or related industries is advantageous.

Skills

Strong interest in product marketing and strategic marketing.
Excellent written communication and storytelling skills.
Ability to simplify complex concepts and make them relevant to different audiences.
Strong organisation, project management and prioritisation skills.
Analytical mindset and attention to detail.
Ability to build relationships and work collaboratively across functions.
Naturally curious and eager to learn.
Empathetic and audience-focused.
Strong listener who seeks to understand before acting.
Collaborative and comfortable working across functions.
Proactive, resourceful and willing to take ownership.

Location

Asia

Work Type

Flexible work options

Experience Level

Early-career marketer
1-3 years of experience

Salary/Compensations

Competitive salary
Bonuses
Company-funded retirement contribution (15% of eligible earnings)
Individual annual performance bonus
Capital's annual profitability bonus

Benefits

Generous time-away
Health benefits from day one
2-for-1 matching gifts for charitable contributions
Opportunity to secure annual grants for charitable organizations
On-demand professional development resources

About the Company

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day.

Equal Opportunity

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.